The answer has the dreaded ring of "corpo-speak" about it. We apologize.
But here goes: we actually do love what we do.
The sales managers amongst us (21) thrive on booking $1.8 million in 3 months. The data cleaners and inputers ( 2) may not thrive on data but do want it to be a clean database that works. And, they get to be at home for their families
The copy writer, web designer, and programmer really does craft an e-mail message and a website for the travel agents to go to sign up for their awards and loves slaving all those hours to get the right message delivered with the right bells and whistles.
The thrill comes with the response generated.

The Revenue Management Team (3) really do like to dig through history to find new revenue streams for a hotel and get the revenue flowing in a month. It's a rush that a stock trader must get. See the opportunity day by day and get revenues day by day - just by staying alert, making the systems work and watching the down-side.
The Training Team (3) really do like to see the dawning of understanding.