hotel website design that avoids the herd think
and rounds up all the loose business

Panetiere Marketing's hotel web development programmer and designer conceives unique and creative hotel websites for hotel, resort, spa, and catering, which will make you stand out from your competition.

Our individually designed hotel web sites are inviting and easy to navigate - with full, transparent navigation, not buried navigation, and are designed with search engine optimization as a primary function of the copy.

Philosophy:

• Hotel websites must cohesively blend image with content in order to make it a useful resource for its visitors. Traffic loyalty is developed through the skillful integration of useful and unique content, images that speak to the market, and ease of navigation.
  
• hotel website design should avoid the quick sell . We are usually asking for a significant amount of money and emotional commitment. That does not come quickly. That is built into the hotel website design by degrees and with patience.
  

Search engine optimization:

• Our hotel websites incorporate all of the key components for search engine optimization, including content optimization, keyword density, and strategic reciprocal linking. We do it incredibly well. We bring in 2350 separate search phrases for just one Caribbean resort. We bring in every hotel niche market. We bring in people who want to go to another town - because the hotel website is optimized for all the competitor town locations.
  We don't give up.
  We break all the conventional hotel website rules so that our clients can win.
  
• Proper placement on Internet search engines is a complicated process but absolutely essential to drive new traffic to your site. We leverage our techniques to maximize your placement and drive relevant shoppers to your site.
  
• Throughout the year, we will monitor the hotel website’s placement performance on the three top search engines and directories and make adjustments to your site as needed to improve its attractiveness to the search engine and directory algorithms.
  

Research:

• Panetiere Marketing Advisors perform initial research to determine key business objectives for your online marketing activities. These include:
  
• what kinds of business predominate on the 1-800 Res # and hotel Booking Engine
• how can we cut down the 1 800 calls and increase the hotel Booking Engine revenue at the same time, what can we do to capture more audiences on the BE and what will be the attractors
• what are the base line LOS, room types, packages and rates being booked on the BE and what can be done to maximize revenues.
• what are all the target markets of the hotel - all of them - as this is the key to success in acquiring all of our potential users : : here are samples of what we look for

Potential Audiences to be reached with a website re-build with SEO.

This is a sample of how we approach the hotel's markets.

• IBT
  • Corp Preferred
    • Top 30 accounts
      
    • Top 10 Targets
      
    • Local rates on the BE and core National Accounts on the BE
      
  • Corporate Transient - use a rate with a value add - - we find that a printer in room is great ( Brother - costs $75 plus $8 for an easy refill)
  • Consultants - use a rate plus value add -- we find that a printer in room is great ( Brother - costs $75 plus $8 for an easy refill)
  • Gray Collar - tech, software, reps | use corporate consultant rate
  • Medium term Stay: 5-21 Days - build a rate and a value add
  • Value Adds to Pull from Residence INN
    • Do you want to do a managers reception in the evening like all the limited service hotels - low cost and high value
    • Add a $12 (say) coupon toward a meal in restaurant
    • Printer in room
    • Free use of board meeting rooms according to availability
    • Use of Van to drop guests anywhere they need to go within 5 mile radius plus train stations.
    • No need for car rental.
• Government
  • Nearby facilities?
• Group:
  • Corp
  • Training
  • Get-together
  • Sales Meetings
  • Conventions/ Convention Promoters
  • Meetings and events
  • Seminars
  • Interviews
  • Litigation
  • Deposition
  • Training
  • Classes
  • Sales Meeting
  • Trade Show
  • Vendor Fair
  • Product Launch
  • College Recruiting
  • Group: Other
    
  • Sports Team - rate plus value add - overnight uniform cleaning plus room to show videos of match + ( welcome cake and juice is a good one) -- these really help to pull market share
    
    
    and on and on -