Gain Internet Marketing that beats out anything available
Channels and Tools Included
1. Reviews for and by your travelers and under your/our control: hotelresortreviews.org
2. Travel Wholesalers and Agents - opaltravelagents.com
3. Corporate - business travel managers - opalcorporatetravel.com
4. Brides and Wedding Planners - with Instant Estimator- opaldestinationweddings.com
5. Meeting Planners with Instant Estimator for Millenials - opalmeetings.com
6. Incentive Houses with Instant Estimator for Millenials - opalincentives.com
7. Budget searches without losing rate integrity - Affordable Luxury - affordablehotelluxury.com | economicalluxury.com
8. General searching for locales, types, activities - opalhotelcollection.com & opalhotelsandresorts.com
E-commerce Infrastructure
1. Instant Estimators and e-mail collection into database on 3 websites
- Brides and Wedding Planners - with Instant Estimator- opaldestinationweddings.com
- Meeting Planners with Instant Estimator for Millenials - opalmeetings.com
- Incentive Houses with Instant Estimator for Millenials - opalincentives.com
2. Data collection of e-mails and names of interested lookers from these sites:
- affordablehotelluxury.com & economicalluxury.com
- opaldestinationweddings.com
- opalmeetings.com
- opalhotelcollection.com & opalhotelsandresorts.com
3. Your own web based Guest Comment system with full reporting and real-time feed back at: myhotelcomments.org
4. myhotelsalesoffice.net > CRM loaded with over 45,000 prospecting contacts.
Extensive CRM program that will in one year also become a space booking and BEO tool.
This is available for the on-property team to maintain the sales process, all sales data and manage the sales and contact details.
5. Your own full e-mail sending program - full text merge, full individual data- base sending, full reporting, full carry-on communication tree with every acted on e-mail.
Communication Infrastructure
1. 1 800 sales numbers into PBX to the sales team - transfers to mobiles followed by e-mail text notice for all Voice Messages.
2. myhotelsalesoffice.net as the CRM - Sales Process booking tool.
3. WebEx Video conferencing system - for hotel team and clients.
This tool is available for the on property team to use as they need.
4. Intranet for all projects, time lines.
5. Intranet Wiki - for all Best Practices and open ended discussions.
 Hotel Virtual Sales & Marketing Team
- your own Virtual Sales & Marketing Brain Trust
- Save Hotel Operating Costs
- Cut Hotel Sales Budget
- Gain Hotel Sales Tools and Best Practices
- Gain Hotel Marketing Tools, e-Marketing
- Gain Hotel Internet Marketing
No down time - no ramp up time
. . . . . Did you know that the lag time it takes before a new sales manager can become productive has risen to as long as 12 months? That is a lot of lost revenue.
We have the talent to be productive right out of the gate. Furthermore, part of our compensation is based on market share gains and commissions.
The 5 Ways to Gain Expertise & Cut Costs:
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We do all the prospecting and new business development - allowing you to downsize and manage your team more effectively with less hassle.
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We become your NSO & Marketing Partner but without the "Brand" cost.
With vast and targeted Internet Marketing and "ahead-of-the-pack" eCommerce tools, including our own web based super CRM - Sales Process - sales & booking tools.
Our team handles National IBT, crafts the local IBT with you, builds integrated marketing and service delivery programs to retain and build business.
Prospects for Group and Incentive business with our 45,000 contact data base - open for your own team as well.
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We take over a market - say SMERF, insurance, a region - allowing you to downsize, save department costs and gain solid wisdom.
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4.
You downsize most of your sales team and focus on directing our efforts.
The DOS-DOSM takes a market because now there is time to do this well.
We fulfill the rest of the department. Save substantially on your budget and gain skills that don't need management, just need the focus that you will give.
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We become the whole team including the DOSM.
Save massive costs. Together we designate an on-property assistant to handle site visits and ensure guest care.
The DOS spends time as needed every month on property.
 What is it - Hotel Virtual Sales & Marketing Team?
Our Virtual Sales & Marketing Team solves 3 needs for almost any property during the current challenging economic environment.
- We slash the costs of sales and marketing.
Bring Brain Trust.
- We bring deep, mature skill, contacts, and a raft of Best Practices - a Brain Trust to build revenue by taking market share.
Integrate with Best eMarketing
- We integrate all the e-Marketing that we know works - for each property at no added investment.
85% Done remotely
We work remotely with regular visits to the hotel to cover internal needs, local sales calls, local PR.
Because we are remote, we can also work for other hotels at the same time - which what allows your hotel to save money.
Our team is comprised of senior level of professionals that many properties would not be able to afford on their own. You "upgrade" with us at a price you can afford.
Brain Trust
We have weekly Brain Trust get -togethers for strategy - including our top team members, your "off site" revenue manager and your team members. We know that we are all stronger with shared knowledge. And our knowledge becomes yours.
Answers to questions about the Virtual Sales & Marketing Team Program
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Solutions?
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Investment?
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ROI samples
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Internet Marketing - eCommerce - all included?
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 Solutions out of the Box
Reduce costs:
A singular method to reduce payroll, overhead and marketing costs while gaining the power of mature, talented, sales managers and DOSM who know all the levers, have the contacts, and are confident of success in any market.
A DOSM - DOS who knows all the options and knows how to skip the prejudices.
Internet Marketing is integral to the DOSM and the team.
CRM software for the sales process is part of the program.
Gain Revenue and Market Share:
Acquire a team that knows 5 star and select service.
Acquire a team that knows how to create strong bonds as well as how to pull each and every eCommerce lever.
Acquire a team backed by a Brain Trust of knowledge.
Acquire SOPs and methodologies.
If wished, integrate a Revenue Manager component from our Holistic Revenue Management for Hire Program.
Partnership Investment
From $5,000 a month to $50,000 a month plus travel expenses and added marketing and revenue management programs as they are applied to create added market share. They may, of course, not be needed.
Our job as trusted advisors is to maximize cash flow and opportunity - at all times, in all circumstances.
The variables in a monthly investment are Guest Rooms, Meeting Space to sell, current staffing levels, degree of current business and inquiries, prospecting needs, - to put it simply: resources required to grow market share.
ROI - on a sample investment for right now in the recession
Normal ROI samples:
Here is one from the Downturn Recession - just in November, 08.
- For a resort not set to open until 2009, Cindy was able to find $342,900 of opportunity in just 40 hours of calling in November for a resort in a 4th tier area that will not open until mid '09 and has no track record from which to work.
Here is another - from December of 08 for Jan - Feb. 09 Business
- In the midst of the revenue cliff in December, Shannon alone, with just 20 hours of calling, found $381,232 of opportunity for a known Westin franchise in a suburban area near a 2nd tier city .
All in the current market recession. Not from the good times. They have gone - left us for at least 4 years.
Gain Internet Marketing that beats out anything available
8 Websites fediing revenue opportunities
1. Reviews for and by your travelers and under your/our control: hotelresortreviews.org
2. Travel Wholesalers and Agents - opaltravel.com
3. Corporate - business travel managers - opalcorporatetravel.com
4. Brides and Wedding Planners - with Instant Estimator- opalweddings.com
5. Meeting Planners with Instant Estimator for Millenials - opalmeetings.com
6. Incentive Houses with Instant Estimator for Millenials - opalincentives.com
7. Budget searches without losing rate integrity - Affordable Luxury - affordablehotelluxury.com | economicalluxury.com
8. General searching for locales, types, activities - opalhotelsandresorts.com
E-commerce Infrastructure
1. Instant Estimators and e-mail collection into database on 3 websites
- Brides and Wedding Planners - with Instant Estimator- opalweddings.com
- Meeting Planners with Instant Estimator for Millenials - opalmeetings.com
- Incentive Houses with Instant Estimator for Millenials - opalincentives.com
2. Data collection of e-mails and names of interested lookers from
- affordablehotelluxury.com | economicalluxury.com
- opalweddings.com
- opalmeetings.com
- opalhotelsandresorts.com
3.Your own web based Guest Comment system with full reporting and real-time feed back myguestcomments.org
4. myhotelsalesffice.net > loaded with over 45,000 prospecting contacts
Extensive CRM program that will in one year also become a space booking and BEO tool.
This is available for the on-property team tomaintain all sales process, all sales data and manage the sales and contact details.
5. Your own full e-mail sending program - full text merge, full individual data base sending, full reporting, full carry-one communication tree with every acted on e-mail.
Communication Infrastructure
1. 1 800 sales numbers into PBX to the sales team - transfers to mobiles followed by e-mail text notice for all Voice Messages.
2. myhotelsalesffice.net as the CRM
3. WebEx Video conferencing system - for hotel team and clients.
This tool is available for the on property team to use as they need.
4. Intranet for all projects, time lines
5. Intranet Wiki - for all Best Practices and open ended discussions
What DOES happen with this program?
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What does NOT happen?
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Yes - our team of highly skilled professional consultants assisting properties to increase their ROI.
Yes - they know all the levers to pull. They need little to no ramp-up time. We are hotel sales consultants. We know so many of the variables - from Day One.
Yes - 85% of the work is done by our off-property team.
Yes - a defined set of on property people - front desk staff, AGM - will be trained to handle site visits and on property inquiries.
Yes - a DOSM who knows where to mine for business and create the right products on property.
Yes - a team that knows all the ins and outs of Revenue Management - for us we call it Holistic Revenue.
Yes - knowing how to make all the 3rd Parties and Opaques produce.
Yes - constant team work to solve challenges with our Brain Trust.
Yes - a bonus for higher than budgeted production. That keeps the base costs for the hotel down.
Yes - having a super CRM sales tool like Delphi™ , Internet based and visible to you at all times.
Yes - yearly audits of all operations and how they are adding or detracting to SALES.
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No management of a Sales Dept.
No payroll.
No team turnover costs.
No vacation disruption.
No sick-time.
No maternity leave.
No training.
No motivation of the team.
No HR need.
No down-time costs. Our software systems will of course have down time, but the team does not.
No Delphi™ or Daylight™ costs.
No lost sales through in-attention - our software CRM, won't allow the team to lose sight of a prospect.
No un-mined opportunities - again the software keeps us on track - as well as passion
No unentered sales data. We can't let that happen - not any one of us.
No website wait for a pre-opening - as we have 8 websites that will start to bring in searches and revenue - revenue straight into the booking engine or the 1 800 number.
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Yes - Sales and Marketing Business plans that are action plans and are created by the team not by a cloistered DOS and GM
Yes - Human Resources training and interim staffing are available. This service is an additional investment.
:: read here >
Yes- over 45,000 meeting and travel agent contacts. All with profiles.
Yes - integrated bulk e-mail programs to our databases of Meeting Planners, Travel Agents, Travel Managers.
Yes - we go to all the pertinent trade-shows.
Yes - sales calls on Travel Agent call centers.
Yes - Best Practices are constantly updated, refined, jettisoned, re-thought.
Yes - constant research. We change before the rest of the pack. We have to.
Yes - we partner one hotel with 2 or 3 more so that we can increase effectiveness while slashing the investment for all are partners, while bettering the service.
Yes - in house graphics for all the little jobs or the big ones.
Yes - in house web design for all the fixes and tweaks.
Yes - in house SEO copy writing.
Yes - in-house copy writing - with all the knowledge of what really does work for each audience. No attitude - just action. The world is the web. It is what gives us the edge for our clients.
Yes - in house GDS - IDS gurus - this alone will get our clients so much more business.
Yes in -house Revenue Management gurus.
Yes - many websites feeding more business
- 8 websites feeding more business and generating more business
- 8 windows to our core audiences
- 3 Automated Instant Estimators on the sites to capture the smaller business - designed for the Millenial audience - for the facebook and youtube life.
- 8 websites for core audiences
- Designed to beat Tripadvisor for you -- Reviews for and by your travelers and under your/our control: hotelresortreviews.org
- Travel Wholesalers and Agents - Corporate - business travel managers - opalcorporatetravel.com
- Brides and Wedding Planners - with Instant Estimator- opalweddings.com
- Meeting Planners with Instant Estimator for Millenials - opalmeetings.com
- Incentive Houses with Instant Estimator for Millenials - opalincentives.com
- Budget- Value searches without losing rate integrity - Affordable Luxury - affordablehotel luxury.com | economicalluxury.com
- General searching for locales, types, activities - opalhotels.com
- 3 automated Instant Estimator tools to capture leads and booking for the Sales Team
- for smaller meetings, meetings being booked by Millenials - the youtube and facebook
- for brides
- for incentives being booked by Millenials
Yes - E-communication Tools Included
- Your own super Delphi™ -like web based sales & booking tools - myhotelsalesoffice.net > loaded with over 45,000 prospecting contacts.
- Your own web based Guest Comment system with full reporting and real-time feed back myguestcomments.org.
- Your own full e-mail sending program - full text merge, full individual data base sending, full reporting, full carry-on communication tree with every acted on e-mail.
- 1 800 sales numbers into PBX to the sales team - transfers to mobiles followed by e-mail text notice for all Voice Messages.
- WebEx Video conferencing system - for hotel team and clients.
- Instant Messaging - always up with Skype.
- Intranet for all projects, time lines.
- Intranet Wiki - for all Best Practices and open ended discussions.
Yes - integrated service training, reservation sales training - all available from us and crafted by Sales people whose view is always to increase revenue - through service and therefore repeat guests, groups, incentives. Service is the reason for all returns - our sales team and the line staff. Service is the most effective marketing and sales team. We know that. We nurture that. This service is an additional investment.
:: read here >
Yes - Revenue Management can be integrated - we have Revenue Management for Hire, as well. This service is an additional investment.
:: read here >
Yes - Internet Reputation Management can be added - to support increased market share. This service is an additional investment.
:: read here >
Yes - Customer Relationship Management communications monthly on all guest stay anniversaries can be integrated. This service is an additional investment.
:: read here >
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How do we do this remotely?
Why remote?
Good questions. Let us lead you through our experinece.
They can work effectively for most proprties - not all. There are many properties with too much meeting space for anything but an on-property team. But, suppose that no one on that team is proospecting; we all know that most Sales Managers do not propspect. Then we can help with a propsecting - new buiness development program that works with the team on property to create nore revenue.
They work on several other properties at the same time.
They spend time at the property at the beginning and then at least every month. Some properties need us to have a Senior Sales Manager there at all times. We do that. The Sales Manager rotates.
Because the skill level is so high, the Sales Managers probe for more business for all the properties they are with an do so on each call, each e-mail, each trip.
When we do a trade show, we do so on behalf of all the properties represented. We do not crossover the star levels of property. We talk about Opal Resorts - 4 and 5 star only. We talk about Opal Hotels - 4 and 5 star urban and suburban. In this way we maximize time and effectiveness.. We talk about Opal Select - 2 and 3 star urban and suburban.
We manage the process with a state of the art Customer Relationship Management Program that handles the entire sales process and all our communal 45,000 contacts.
The program is entirely web based so that our owners and GMs can participate at any level.
Can see exactly what we are doing at any time of the day.
Can access full reports every week on all sales activities. On the Pipeline.
We train a core group on property to manage site visits successfully and handle small inquiries. We use the team at hand, we do not add team members on property unless the business flow would benefit.
With all the e-tools at hand - with a 1 800 PBX that flows seamlessly into each office, the process is possible.
With Instant Messaging, with a web based CRM - sales process tool, with Web Conferencing - we can be a remote team for most properties.
Being remote -
this means that the hotel gains instantly a team of super sales managers, a super knowledgeable DOSM, internet marketing gurus, and eCommerce tools . . .
Because we are 85% remote, we are, then, able to gather and keep a team of exceptional talent and skill.
These are professionals who are all self motivated, wise, practiced and much too costly to be hired to work for single property.
Professionals who value there own freedom from being on a single property.
Because we are hotel consultants, we have a battery of refined tools, of methods, of reports.
Because we love being able to work from home, we bring passion and joy every day to our hotels.
Because we work with over 80 hotels, we are able to include in-house graphics, in-house web-design, in-house copy writing that speaks to the human, in- house.
There are 26 members of Panetiere, all dedicated consultants.
We are Senior Sales people and Senior Revenue Management people.
We are Senior Strategists, Senior Internet Marketing consultants - all of which comes into play.
Our team is comprised of a level of professionals that many properties would not be able to afford on their own.
An hotel can "upgrade" with us at a price that is affordable.
We are a team of 26. We have weekly Brain Trust get-togethers for strategy - including our full team members. We know that we are all stronger with shared knowledge. And our knowledge becomes yours - the hotel's.
Cost Savings - cash flow freed up?
No payroll, No benefits
No staff turnover costs
No sales manager absent an lost sales as a result
No staff leave
No training
No detailed management time
No sick leave
No vacation
No staff turnover
No training
No advertising agency
No other marketing partners needed
No costs for a CRM program
No costs for E-mail sending program
No costs for Guest Survey
No costs for sales training
No office infrastructure costs
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Other Services -
to cut costs and increase revenues? Here are a few that we can bring to bear:
Rapid market share gains with . . .
- Sales Training for Reservations
- Internet Marketing - 7 Fast Fixes
- Holistic Revenue Management for Hire
- Holistic Revenue Management Consulting
- Holistic Revenue Management Training
Less rapid but brings higher room rate and high guest return rate
- HR - temporary staffing and consulting -reduce turnover and increase cash flow
- Service training for empowerment and guest return
- Internet Reputation Management
| t. US 1 303 877 9659 | e.
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| 520 Johnson Lane, Santa Fe, NM 87505 USA
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a remote sales team to augment or become the hotel's own sales team.
save costs
acquire senior skills right out of the box
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