PMA has assembled a Hotel Revenue Management Training

Course for the hotel's Revenue Management Team.

With theory, forms, role play, case studies and a look at the holistic management revenue.

We plan to leave the hotel's revenue management team in a position to fly on their own.

The hotel revenue management training course is holistic. We don't just look at numbers, we look at why or why not it is possible to sell to an audience at a rate.

RevPAR is the winner. The team is the winner.

We leave the team with the revenue management tools that they need to get the job done.

  • Forecasting tool
  • Strategy Calendar Tool that holds all past actions and asks for the quantified results
  • Text Book with Real World Strategy Role Play
  • How to parse the data, how to mine the data for wisdom.
  • Program adapted to each hotel's needs, markets, team, and comp set.

How are we different?

We don't just look at numbers strategy and arcane tools that depend on 2 years of data input to give modestly successful answers. Our clients seldom have that data in a workable format. We understand.

We know that no rate is attainable without a reputation on-line and in -person that will substantiate the rate. Reverse that logic and the same is trues. That is the conundrum that we work through.

We know that for most of our clients, 30% to 55% of their business is negotiated. Therefore, we strategize with the sales team for the next year and for now - how to yield those rates to advantage.


we ponder the needs of the independent hotel.