Questions and Answers

You might say: Is it always remote?
Do we ever see you, meet with you face to face? How do we work effectively with you? We need our Revenue Manager here. We need to make decisions all day long.

Because we are on our own Skype Instant Message and Phone network with you, we are available for instant chats, for instant strategy all day long (sometimes, all night long!)

This approach actually saves everyone's time - because we all get right to the heart of the matter at hand. Not idle chit chat. We focus and help your team focus on getting more revenue, your sales managers to prospecting, and us to discovering and supporting.

And your team will have a partner as we are also a team of sales people and embody the need to build business, to be patient yet dogged. To allow the Sales Process to bring home the bacon. We look to three years out, not to just next month. And we argue for that. Passionately.

You might say:
How can the DOS be sure that everything is maxing and all opportunities are being taken into account?

We come to the property with deep knowledge of independent and brand needs and procedures. From these we have culled what are the Best Practices. It is these that we use and refine, adapt, co-opt. Your DOS works so closely with us that she or he may not even realize we are not just down the hall.

We encourage a property not to be locked into a set of presumptions, into just one way of looking at things. We bring many ways of looking at the same challenge and then many known solutions to that challenge. We discuss and strategize with your team - we all make the decision together.

Our team members thrive on being open with their eyes, hearts and logic to all new solutions which they come across. We acknowledge that each property is unique and that your team might have a certain way of looking at things. Our style is inclusive and respectful.

That is how we can be more effective for our hotels.

You might say:
How can we keep all our relationships with the 3rd Parties - the Megas -- Expedia, Travelocity, Orbitz and the Opaques?

If the relationships are thriving and the hotel is in the top 6 on all the channels - all we will do is bow down to the hotel's skills and help to perpetuate everything that has gone into those relationships. Bravo to you!

If work needs to be done, we do it with the team on property. We know what to do to increase visibility and therefore revenues in each channel. There is no learning curve. And, we already have the relationships with the managers so we can save you valuable time and deliver better positioning to you pronto.

You might say:
How do I know that the hotel will be making more and better yield management decisions under your direction?

We think that you can be pretty certain of that - since we are a holistic team - looking at all the elements. We are Senior Sales people and Senior Revenue Management people. We are Senior Strategists, Senior Internet Marketing consultants - all of which comes into play.

Our team is comprised of a level of professional that many properties would not be able to afford on their own. You "upgrade" with us at a price you can afford.

We have weekly Brain Trust get-togethers for strategy - including our top team members, your "off site" revenue manager and your team members. We know that we are all stronger with shared knowledge. And our knowledge becomes yours.

You might say:
Why will this change be beneficial for us?

More knowledge, tested procedures, collaborative skill sets. Best Practices culled from many situations, many clients, refined SOPs. At an affordable cost.

You might say:
Our Reservations Dept. - what about that?
Who will look after the reservationists if the Revenue Manager is not on site to do so?

If reservations is part of our brief, then we do in fact need a liaison on property who does the day to day people management. ..who called out sick, who needs to rotate with another shift. This would typically be the Assistant General Manager or the Front Desk Supervisor. The day to day scheduling and supervision needs to be handled by an on-premises supervisor and we can assist with this as needed.

Then we add detailed management, motivation, measurement, systems, forms, best practices, reporting, and - most importantly - training - real sales training and service training.

You might say:
Who tracks the reservation call flow and conversion?

We can do that in addition to the core Holistic Revenue Management.

You might say:
Who trains the reservationists?

We do that. That is Holistic Revenue Management.

Reservations is our Front Line to revenue maximization.

You might say:
Who manages the reservationists?"

We do the overall leadership, the training, the talent coaching, the recruiting, all using Skype Instant Message.

We come to the property whenever it is essential in your opinion or our opinion, in addition to our regularly scheduled quarterly visits.

The day to day scheduling and supervision needs to be handled by an on-premises or by the Reservations team themselves. Yes, that is possible, in some cases, advisable. The team can manage itself.

When we analyze the labor costs, we might also suggest using a 3rd party for reservations. This can be highly cost effective.

Our lead Revenue Management Director, Suzie Swan, is also a labor cost analysis consultant.
As we say, this is Holistic.

You might say:
How can we increase revenues by managing remotely?

First, you get a team skilled at all levels, for all kinds of properties,

A team that:
- is constantly thinking about how to yield more revenue out of each sector, each market.
- is highly skilled with every channel: GDS - Internet Distribution Systems - Expedia, Travelocity, Orbitz, Priceline, Hotwire, Lastminute
- is keyed into Consortia, individual agencies, Travel Management Companies
- who knows where marketing on the GDS, and direct to Consortia and Travel Agencies actually can pay off - and where it definitely will not raise a ripple -- so as to not waste time, energy and money
- who know many of the Market Managers at the Megas and the Opaque (if they don't know yours well they soon will)
- who know how to check each rate code for each piece of negotiated business - to make sure that it is actually bookable
- who know to check each consortia rate code
- who know the key people at the consortia to get position, to get benefits, to get into the programs midyear (yes, this is possible with our contacts and experience)
- who know how to work with all configurations and ratios of meeting space, so as to yield the space and the rooms together
- who know to look at rates as a function of Internet Reputation
- who know what to do about the Internet Reputation
- who know budgeting and forecasting
- who have all the tools to analyze and strategize
- who are being fed with new situations from which to learn
- who are forced every day to find a better way
- who know the tricks, the foibles of many of the GDS interfaces
- who know the sales dept and care for sales the sales team like the treasures they are
- who know how to the tools work: STAR, Hotelligence, RateVIEW, MarketVison.

Our off- site team is focused - no operational issues to draw focus away. This is always such a challenge on property - focus for careful numerical thought. We have that focus.

With our team, your hotel management team will discuss historical performance, revenue goals and budget for the hotel in the coming year. Your Panetiere HRMT Manager will also review the various reporting tools that can be used during weekly and monthly conference calls with your hotel management team.