We can assist in the overall hotel marketing consulting - assessing hotel marketing initiatives so to maximize the hotel's relationship with advertising agencies and designers.

We can conduct a review and evaluation of all hotel marketing collateral and advertising so as to maximize market communication that works and achieves its goals whether ROI or image.

We are the folks who watch over, create ourselves, or monitor all the varieties of "marketing".

Now, real marketing for hotels is the maximization of web visibility, focus, and niche market penetration. The effective deployment of all the collateral contained in the GDS and IDS channels.

We now run a program for clients that solely looks after their images on the Internet in user generated review sites, forums, blogs, journals. We call it Internet Reputation Management. :: read more

We can review the effectiveness of marketing programs to ensure that they are supporting each other's message and goals, PMA can advise the appropriateness of direct mail and e-mail marketing campaigns and work with staff and designers on copy, layout, and implementation.

We can review current public relations efforts and advise methods to maximize the time and effort spent in this important activity. PMA, itself and its team, have a number of marketing programs that they execute from start to finish.

:: read about hotel marketing programs for clients >

 hotel marketing consulting - hotel, resort, spa

  1. hotel image and brand development - for brand marketing and identification- hotel marketing

  2. hotel advertising programs and agency liaison

  3. hotel internet public relations and traditional public relations optimization - hotel marketing

  4. hotel website and collateral review and recommendations

  5. hotel direct mail and CRM - customer relationship marketing- hotel marketing
  6. hotel e-commerce marketing hotel, resort
    • each property should be presented to the marketplace in a consistent manner so as to reinforce the brand and image of the hotel marketing plan
    • collateral, advertising campaigns, newsletters, direct mail, and the web site must all project a similar image and "feel" to reinforce the brand.

    • public relations efforts, sales staff activities and other marketing programs of the hotel marketing plan must interact so as to support all advertising programs.

    • research and ROI information should be meticulously kept in order to know which customer base segments respond best to advertising, direct mail and/or e-mail marketing - as an integral part of the hotel marketing plan.

 
  
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we ponder the needs of the independent hotel.
we know what the ROI can be.
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