PMA uses hotel market segmentation as a core strategy to increase sales. All markets - audiences - are different. They require different benefits, different attractors, different ways of personal sales.
PMA can conduct a review of all hotel market segmentation with which a property currently works so as to ensure maximization of effort.
We analyze where there is additional opportunity
and how to reach that opportunity with the Sales Team and the Marketing.
We can recommend hotel sales strategies to increase hotel market segments that are under-performing to generate increased revenue.
PMA works with the hotel sales staff to ensure they have all the skills and information to target each individual market segment effectively and increase business from each.
1. Hotel Marketing Elements
- a balanced approach to segmentation of target markets for the luxury independent hotel ensures a broad base of business in order to avoid being adversely affected by changes in the marketplace.
- specific hotel market segmentation programs should be developed to meet the needs of and sell successfully to each segment that is appropriate for a property.
- sales, advertising, and public relations programs that are well coordinated can reach out to specific hotel market segments on a consistent basis, as well as a at a moment's notice.
2. Hotel Sales Team Element
- sales teams correctly deployed and well affiliated in a variety of industry groups can increase business from each of the hotel's market segments.
- taking any market segment for granted is a mistake, is negligent.
Always operate a strong sales program to keep current clients and find valuable new business in a variety of the hotel's market segments
Market segment analysis with sales and marketing recommendations
a - local and regional corporate hotel market segments
b - national corporate hotel market segment
c - leisure market segment
d - group market segment: association and corporate
e - tour and travel - market segment for hotel
f - government market segment for hotel
g - SMERF market segment for hotel
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