PMA actually runs an Internet Reputation Management Program -

- where we identify and correct Internet Public Relations Issues for our clients.

- we don't just report to our clients, we act for our clients

User generated content is where the "truth" comes out and it is our job to ensure that it is the "truth" - not just one viewpoint.

37% of all US on-line booking is directly effected by user generated reviews, forums and blogs.

And 60% of bookings ( on average) are generated via the web.

So, on average 22% of all your potential bookings are being attracted or repelled by what is being said about you. If you are a resort, the average is likely much higher.

This directly affects your ability to acquire rate and occupancy.
This directly affects your ability to do Revenue Management. Revenue management is not about driving rate it is about getting rate and RevPAR.
Your public reputation is a critical determiner here.

This program is part of what we call Holistic Revenue Management.

It all fits together.

Program Details on How To Manage your Hotel's Internet Reputation - your Hotel's Internet Presence - in the world of user generated copy.

What is Our Program?

There are 5 parts to it.

1. We check 25 review websites, blogs, and forums for references to your hotel each month.

2. We copy all the current entries into one monthly spreadsheet report.

3. We point out the wins and the losses for you so that you may

  1. take action or direct us to take action with a "Management Response".
  2. use the comments as a management tool with the relevant departments

4. We post reviews, blog entries, forum entries that speak truthfully about the hotel and speak to niche markets that the hotel wishes to acquire: say, fishing, dog friendly, bird watcher - the opportunities are endless.

The only catch is that we always write the truth. We must write the truth. We do not write overly glowing reviews that seem unreal

5. We operate our own third party review forum: www.hotelresortreviews.org.

Here we place more reviews and management responses for you as you desire. This site is ideally linked to from your own website.

We give your guests the opportunity to blow off steam or declare their exuberance in a controlled setting.

What do the five parts accomplish?

1. Keeps you up to date with what is being said about you.

Travel Managers look, Travel Agents look, Meeting Planners look. Leisure travelers look. Business travelers look.

We look.

Again, 37% of all US on line booking is directly effected by user generated reviews, forums and blogs.

And 60% of bookings ( on average) are generated via the web.

So, on average 22% of all your potential bookings are being attracted or repelled by what is being said about you. If your are a resort, the average is likely much higher.

This directly affects your ability to acquire rate and occupancy.

This directly affects you ability to do Revenue Management. Revenue management is not about driving rate it is about getting the right rate that drives RevPAR.

Your public reputation is a critical determiner here.

This is what we call Holistic Revenue Management.
It all fits together.

2. We make it easy for you to understand what's happening month to month.

We make it easy for all the hotel to understand the importance of the guest to the hotel's future.

3. We make the core issues immediately apparent and we reflect on the actions that we feel should be taken.

What might these be? Not just a "bad review" but much more . . .

That your copy is the Megas is not effective, that your are not coming up in travel.yahoo and tripadvisor because your key name is Inn rather than Hotel; - therefore you will be largely invisible as "Inn" is a very specific search word.

4. By posting reviews under legitimate names and real identities with real copy we add to the real image that your hotel has on the Internet.

5. By running our own review site, we begin to create an alternative to Tripadvisor's power over your markets.

Investment?

The investment in this program is $500 a month with a minimum agreement of 12 months. Much of the work in the program occurs in the first 2 months so we ammortize those hours over a year long agreement.
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