The GDS and the IDS Channels are key to all the information that is out there about a hotel.

Understood.

But does the copy work? Is it same olf corpo-speak with a shot of the lobby and the exterior porte cochere? 

Or is it selling the benefits to the audiences?

Communicationg images that resonate - and they usually need people in them.

Is it highly, yet ever so subtly, touchy-feely like, SEO'd Yes, SEO'd

Does your hotel on the GDS and IDS have it's locale in its name?

Has your HOD material been gone over with a fine tooth by a fetishist in detail. Have you listed that you have a pool not once but three times? Now, why would we do that?

We do all that and then look at where your ranking in the GDS is coming in at. Perhaps, that needs to be moved up?

This is key to revenue opportunity increase. All of it.