How many times does a successful hotel senior sales manager get promoted to hotel DOS or DSM?
The good news is that this happens a lot in our business.
The bad news is that very often the manager does not get the proper training in their new position.
- The hotel General Manager is too busy or doesn't really have a sales and marketing background.
- The Management Company does not have the staff to send in to do the training.
So, for one of the most important positions in the hotel – the Director of Sales – you often have someone learning the job on their own, often becoming frustrated, overwhelmed.
The skills required to be a successful hotel selling sales manager and a successful hotel sales director are different and, while many people can successfully move into a director position, learning all the reports, having to be the face of an important department and having staff reporting to you can be a challenging situation.
Sandy Heydt writes about how to be a good boss - how to be a good hotel DOSM >
Training for Hotel Director of Sales - Training for DOSM
The experienced DOS and DSM's on the Panetiere team can mentor and train new hotel Directors of Sales and Marketing by doing intensive one on one training, side by side with the new manager. This is an extremely rewarding experience for everyone involved and sets the new manager up for success.
The investment of time and resources to be sure a new DOS is sufficiently trained can save turnover costs later and will develop extremely loyal employees.
Sandy Heydt writes about how a marketing plan is the key reference tool for all successful hotel sales departments >
But, of course, the DOS's marketing plan needs to be a winner. Here we can help again with hotel marketing plans that get the job done strategically >
