The good thing - almost no one else is getting it "right" so that we can, actually get you ahead of the pack.
That we can promise.
Talk about ROI - here it goes through the roof.
PMA will conduct a review of property information in the GDS, in the IDS, in the assorted 3rd party derivative channels and assist in maximizing the important descriptions and features. This is part of Holistic Revenue Management . It all fits together: how the channels are used, how we communicate, and the rates we ask for.
PMA trains staff on the importance of inventory management on the GDS, CRS and IDS/ADS systems and assists in implementation of procedures to manage these effectively.
We train for Revenue Management in the hotel marketing channels.
We can recommend targeted GDS advertising based on your need periods and opportunity dates.
We can recommend what not to do.
Then we can execute it for you. We'll even do your Revenue Management with you. Yes, we can do it remotely for you and save you many tens of thousands while making you what is your potential in your market.
We know what to do be cause we are hotel people. An agency will not know the minutiae that will generate better ROI.
hotel distribution marketing channels:
marketing channels for hotel, resort, spa
hotel global distribution marketing
hotel central reservation systems
hotel internet marketing (Alternate Distribution System - ADS/IDS )
CRO in your own hotel - it is a key if not the most key channel.
properties should have control of where they are being viewed on third party web channels and regularly audit the rates and information.
distribution channels can be maximized by clever descriptions, correct rate categories, utilizing special offers when appropriate.
targeted GDS advertising can be effective without discounting rates.
reservation managers should consistently ensure that GDS and CRS rates are the same so as to maximize rate and inventory control.
