Panetiere Marketing Advisors’ goal for hotel branding initiatives is to understand the costs associated with establishing a brand as against the benefits, to comprehend when a "brand" can supplant normal infrastructures that attract business and to what advantage or disadvantage.

When we write about this, we even fall into "corpo-speak" - nonsense talk.

And we know better.

So let's say it this way:

We don't want anyone to waste money to little purpose.

That's not what we do.

Hotel Branding, Marketing, Communications
Assistance

The team consults for all hotel branding and communications strategy, implementation, re-implementation

Assist with hotel corporate communication, establishing a hotel corporate culture, hotel branding decisions, and overall corporate strategy.

Figure out what the market areas are that will offer a unique revenue advantage and craft an identity that will speak to those audiences.

Yes, of course, we will plan to use all the usual tools:

  • PR for target audiences
  • Print advertising for target audiences
  • CRM with all past guests
  • Direct Mail to constituents: Travel Agents, guests, Meeting Planners, wholesalers, users of similar properties
  • E-mail and dedicated web pages / sites for the constituents
  • The social media on-line
  • All the user generated web content: forums, blogs, reviews

But then we also simultaneously look at all the copy and imagery that is seen by more people than any other copy and imagery:

  • GDS Channel and all its split offs
  • IDS Channels and all their split-offs
  • The Third Party Listing Internet Channels
  • The Wholesaler Channels
  • Yahoo Local/Google Local & all mapping references
  • Staff training in what the Brand is and how to communicate its values.

Strategize and oversee hotel Public Relations in print and on-line– public relations for hotel branding, both locally and globally. Steer due-diligence process of identifying and hiring 3rd party hotel Public Relations representation and manage the hotel PR agencies on an on-going basis. We set the goals and the benchmarks with the hotel's team.

Oversee all hotel Advertising and collateral needs for a hotel branding initiative; Pro-actively "Manage the message" in all print, voice and TV mediums in an efficient and cost effective manner.

Assist with hotel community affairs and hotel corporate sponsorships/good-will efforts.

Develop, communicate and enforce common hotel Brand Standards where appropriate.

Review, assist, and develop Hotel Sales & Marketing Plans and insure they are consistent with operational capabilities of hotel.

Identify and source practical and cost-effective mystery shopper and audit agencies (i.e. LRA, Ritchie, ProHost, etc) and review results on regular basis; Develop action plans to correct any deficiencies noted on these reports.

We ourselves have a Shop Call program for the Sales Department

Assist with owner and investor relations.

Options for a Travel Agent launch of a new name, a new "brand" being used for a renovated hotel that was previously a small, national brand, "The House of Blues Hotel". A "brand" that did not work.

Here we explore a variety of low cost ways to attract and hold the Travel Agent's eye in an overwhelming visual environment.

Which idea did hotel management opt for and why?
| Home Page | Menu of Services | Marketing Programs Ready Made for the Independent Hotel | Why We Are Different | Our Team | Hotel Markerting & Sales Blog | Hotel Sales Training | Hotel Revenue Management Training | Site Menu | Hotel Sales Best Practices Articles Hotel Marketing Best Practices | Contact |
| t. US 1 303 394 7592 | e. |
| 2608 E 11th Ave, Denver, CO USA 80206

Branding a hotel - millions or pennies?
we know what the ROI can be.
why we are different >