The Panetière Marketing Advisors Team:
we are mature, caring specialists in independent hotel marketing and sales.
Hotel Virtual Sales and On Property
Hotel Virtual Revenue Management
Hotel Consulting - to cut costs and grown market share [all at once]
The Team of Consultants:
This is our resource - all of us strategizing on each job that each of us is doing. A team.
- Sandy Heydt: Strategy, Best Practices, Leadership, Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches :: details & résumé >
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- Jeannie Blue: Hotel Director of Sales and marketing Interim - Limited Service, Senior Sales Manager Interim , Hotel Sales Team for Hire:: details & résumé >
- Paul Breslin: Operations Audits, General Manager Interim, Hotel Development
:: details & résumé >
- Charlene Carter: Director of Sales and Marketing Interim, Strategy, Senior Hotel Temporary Sales Manager :: details & résumé >
- Kelli Crannell: Hotel Sales Prospecting - Hotel New Business Development, Hotel Shop Calls, Hotel Research :: details & résumé >
- JoAnn Davis: Interim DOS and DOSM , New Business Development, Shop Calls, Research , Strategy, Hotel Sales IBT Specialist, Hotel Virtual Sales & Marketing Team - Director, Hotel IBT Training, Hotel Sales Training :: details & résumé >
- Jeannie DiGrappa: Hotel Virtual Sales & Marketing Team, Interim DOSM, analysis, research, strategy:: details & résumé >
- Matt Dimond: Hotel Senior sales Manager Interim, Hotel Sales Prospecting New Business Development, a hotel Group sales specialist :: details & résumé >
- Stella Evans: Canada Virtual Sales and Marketing Team, Interim DOSM, analysis, research, strategy :: details & résumé >
- Shirley Hornbeck: Hotel Director of Sales Interim, Hotel Sales Prospecting - New Business Development, Hotel Group Sales Specialist :: details & résumé >
- Wendy Kivitz: Senior Sales Manager Interim, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting, Shop Calls :: details & résumé >
- Kara Latham: Hotel Sales Prospecting - Hotel New Business Development, Hotel Sales Team for Hire, Hotel Shop Calls, Research :: details & résumé >
- Diane Marvin: Hotel Catering Director - Interim, Catering SOPs, Catering Training
:: details & résumé >
- Shannon Minton: Senior Sales Manager Interim, New Business Development, IBT Strategy, Hotel Virtual Sales and Marketing Team - Senior Manager, Hotel Shop Calls :: details & résumé >
- Jennifer Nicholas: Hotel Guest Service Training, Hotel Leadership Training, Hotel Human Resources Skills Training, Director of Human Resources Interim :: details & résumé >
- Cindy Perkins: Hotel Senior Sales Manager Interim, Hotel Catering Director Interim AGM Interim, Strategy, Research, Hotel Sales Team for Hire Director, Real Search Engine Optimization for Hotels, Hotel Revenue Management consulting - Holistic :: details & résumé >
- Shawn Price: Programmer, Program Design, Database Management > Currently buildng out our Virtual sales and Marketing Team web based communication and sales program based on the openCRX code. Responsible for our 47,000 contact database.
- Vickie Riddle: General Manager Interim for Limited Service Properties, Limited Service Strategy, Hotel Sales Team for Hire, Shop Calls, Prospecting - Hotel new business development
:: details & résumé >
- Garrett Schwab: Hotel Director of Sales and Marketing Interim, Strategy, Development Analysis, Audits :: details & résumé >
- Luci Smithhart: Hotel Interim Senior Sales Manager , Hotel Interim Catering Director , F & B Catering Strategy, Hotel Sales Team for Hire :: details & résumé >
- Tessa Snyder: Graphics and Web Desgn for the Hotel - the Travel Agent, the Resort, the Meeting Planner :: details & résumé >
- Suzie Swan: Director of Hotel Revenue Management consulting and Hotel Revenue Management Training, Director of Hotel Revenue Managment for Hire program :: details & résumé >
- Kimberly Tennison: Senior Sales Interim, New Business Development, IBT Strategy, Shop Calls, Internet Reputation Management :: details & résumé >
- Eric von Starck: Marketing Strategy, E-commerce, Holistic Revenue Management for Hotels, Hotel Sales Training, Hotel Revenue Management Training, Holistic Htel Revenue Management for Hire program, Hotel Internet SEO Specialist, F & B Specialist, Programmer, Hotel Revenue Management Consulting - the holistic kind :: details & résumé >
Data Management
- Jennifer Satori: Data Management, CRM
- Chadd Vanosdoll Data Management, CRM, looking after our database of 35,000 meeting and event planners, association planners, and regional group events
Sandy Heydt
Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches
With twenty years experience in sales and operations at luxury inner city hotels and holiday resort complexes in Pennsylvania, Florida and the Pacific Northwest, she brings a distinguished enthusiasm to the passion of assisting others in attaining their goals.
She looks after the direction and organization of her professional colleagues who assist in the short and long term projects so that the General Managers and DSMs may attain their own goals.
Sandy, founder, offers 25 years of executive-level insight and experience. She successfully led the sales and marketing efforts at AAA Four and Five Diamond hotels including The Brown Palace Hotel in Denver, CO and The Rittenhouse Hotel in Philadelphia, PA. For Resort Semiahmoo, North of Seattle, WA, she led the sales and marketing effort and served as interim general manager for 6 months as well. She got her start in the hospitality business at The Don Ce Sar Beach Resort in St. Petersburg, Florida.
Sandy's background also includes experience as an Executive Director for non-profit associations and a mental health counselor and educator.
She holds a graduate degree in Educational Psychology and has served on the Preferred Hotels and Resorts Advisory Council. Sandy's hobbies include cycling, swimming, cross country skiing, reading the New York Times cover to cover, and attending dance and classical music performances. She volunteers with organizations to support women and children, the handicapped and the environment.
For Hotel Sales Training, Sandy leads our team of three accomplished hotel sales department trainers.
:: download résumé >
Jeannie Blue
Director of Sales and Marketing Interim for Limited Service, Senior Sales Manager Interim
Jeannie spent the majority of her life in Southern California but transplanted to historic Franklin Tennessee a few years ago with her husband in order to raise their son in the wide open spaces and be closer to that old fashioned Southern Hospitality.
Jeannie and her husband Mark are both in hospitality sales (one wonders what they talk about at home??) and are blessed with their son Devon. Three rescued animals round out their household, their dog Ruffy and two cats. One is never sure which animal is ruling the household at any given time.
Jeannie’s industry experience includes Sales Manager, Director of Sales, Assistant General Manager and General Manager roles. Her well-rounded experience brings our clients a broad understanding of both operations and sales. She has worked for The Granada Royale and Woodfin Suites Hotel in California and The Baymont Inn and Suites and Hilton Garden Inn in Tennessee. She also worked on task force and in temporary positions prior to joining the Panetière team.
Her market experience includes leisure and corporate transient business as well as group markets including SMERF, corporate and association.
When Jeannie is not helping our clients meet their goals, she treasures spending time with her family, and enjoys traveling and meeting new people. She loves anything having to do with the outdoors and spends most summer weekends at the lake. One of Jeannie’s favorite past times is dancing and we soon expect to see her on “Dancing with the Stars” representing PMA!
One of the most fun experiences Jeannie ever had was the opportunity to swim and be photographed with Dolphins in Hawaii. Jeannie believes in the work hard/play hard philosophy and believes in the importance of reaching for your goals… setting a plan and putting it into action.
Jeannie attended Citrus and Chaffey Colleges in California studying business and hospitality management.
:: download résumé >
Jennifer Nicholas
Hotel Guest Service Training, Leadership Training, Hotel HR Skills Training, Hotel HR Director Interim - Temporary
Jennifer is the Hotel - Resort HR Director piece of the Panetière puzzle. Jennifer is the most FUN Hotel HR Director you will ever hope to meet. In fact we think she was a sales person in a past life, or perhaps “Julie” from the Love Boat. Jennifer’s infectious laugh and positive outlook on life positively affects everyone she encounters.
Jennifer works with our clients as a a temp HR Director or Manager and offers hotel HR training for management and Hotel Leadership Trainng.
She focuses on service excellence programs and training - Hotel Guest Services Training. She is used to handling large numbers of impermananet staff at seasonal resorts - from Russia, South America, the Phillipines and molding them into 5 Star resort professionals.
Her Hotel Team Building workshops can simulatneously bring the whole hotel - resort onto the planned for path toward Guest Satisfaction and into the hallowed land of REPEAT Guest Satisfaction.
Jennifer has more than 15 years of leadership experience in luxury hospitality environments; including ski areas, high-end retail, hotels, spa resorts and golf courses coast to coast. She is passionate about service and quality being differentiating factors that allow organizations to excel.
Through her roles as human resources - HR professional, trainer, organizational development consultant and communications manager, Jennifer has assisted organizations with understanding the importance of taking care of their most important asset – their employees. Her strength is engaging clients and seminar participants with humor, sincerity, open communication and straightforward feedback.
Before starting her own training and consulting business, Jennifer was the Director of HR and Training at Ojai Valley Inn and Spa; Training and Employee Communications Manager at The Aspen Ski Company; Director of HR at The Little Nell in Aspen; and the Training/HR Manager at The Doral/Peaks at Telluride.
Jennifer’s family consists of Walter, an orange tabby cat and Chauncey, a Corgi mystery dog mix. Jennifer is an avid college football fan – and a fanatical CU football fan. She enjoys skiing, reading, yoga, and gardening. Her favorite travel locations include the San Juan Mountains of Southwestern Colorado, Central Coast of California, the beaches of South Carolina, London, Italy and New York City.
Jennifer is a graduate of the University of Colorado in Boulder with a BS in Journalism.
:: download résumé >
Jeannie DiGrappa
Virtual Sales an Marketing Team, Interim DOSM, Strategy, Research
Jeannie is one of those people whom you love to have on your team. She is really smart and always seems to come up with ideas that create opportunities for problem solving and increased sales.
And working with Jeannie is fun. She has a great sense of humor and a delightful laugh. Jeannie has 19 years experience in hotel sales and marketing, working just about every geographic market and with every market segment. She has bee part of the Panetiere team for almost 8 years. Her experience includes Director of Sales and Marketing at independent boutique hotels such as The Curtis and The Warwick in Denver as well as branded hotels in the Starwood collection. She has also been a top sales producer in IBT and group for the Adam's Mark, Starwood, Hilton, and DH&R.
Jeannie earned her MBA on a night and weekend program at Colorado State University while working full time (even graduating with honors), and still managed to keep up her hobby of reading. She is the mother of three, grandmother of two, and has found an outlet for her creativity in jewelry design. Paris is her favorite city in the world and she looks forward to returning with her husband Mike.
:: download résumé >
Diane Marvin
Interim Catering Director, Cateing Manager, Catering SOPs and Training
Anyone who needs some serious help with catering and convention services need look no further. Diane is one of our ace “foodie” team members, who joyously runs around hotels ensuring events are flawless.
Diane is passionate about brides (and their mothers), food, wine, set up, flowers, linens, BEOs, corporate catering, and details galore. She brings extensive experience to our team, including writing catering and convention services training manuals (including how to sell) and then conducting the actual training. She spent five years on temporary task force teams working in both social and corporate catering as well as room sales. In addition to working as a chef, in a catering company, in restaurants and as an event planner, Diane has run the gamut in hotels as well.
She has worked at many Remington and Wyndham hotels in a task force role and worked in the restaurant and in catering sales for the Camelback Inn, a JW Marriott. Diane is a graduate of Michigan State University and is very active in the National Association of Catering Executives and the American Institute of Wine and Food, holding various leadership positions in both. Diane lives in Telluride, CO and loves to hike.
Ask her about her early career as a flute player.
:: download résumé >
Vickie Riddle
General Manager Interim for Limited Service Properties, Limited Service Strategy
Vickie brings our clients a wealth of experience in both operations and sales. She has over 13 years experience as a General Manager, District Manager, and Regional Manager with a variety of hotel companies. She has been a General Manager for Comfort Inn and Suites, Hampton Inn and Extended Stay America Hotels.
Her District and Regional Manager positions include hotels such as Holiday Inn, Hampton Inn, Days Inn, Best Western, Comfort Suites and Extended Stay. Vicki’s strengths include revenue management, training, direct sales and selling skills training, operations and finance. She brings the whole package to our hotel clients!
Vickie has won a number of awards in her career. Her hotel was the Gold Key Award Winner for Choice Hotels; in 2001 she won the Best Product Presentation Award and in 2002 she was named the Best Business Leader for Extended Stay Hotels.
When Vickie is not out working hard for our clients, she can be found at home in Colorado with her husband and three kids…. dogs. They are Mina, Montana and her newest called Wrigley, a bulldog puppy. Wrigley is keeping the older dogs awake and non-too pleased!
Vickie's hobbies consist of skiing, golfing, wine tasting, cruising Lake Dillon, working out, and attending sporting events. Her favorite trips have been to numerous wineries in Napa Valley, Sonoma County, Paso Robles and a relaxing trip to Riveria Maya Mexico.
Her goal is to visit Italy, Greece and play a lot of the beautiful golf courses throughout the world.
Vickie and her husband love jazz and enjoy attending concerts of artists such as Diana Krall, Norah Jones, and Micheal Buble.
:: download résumé >
Suzie Swan
Hotel Revenue Management Consulting, Revenue Management for Hore - Holistic, Hotel Revene Management Audit, Coaching, Training, GDS - IDS Specialist
Suzie “Revenue Manager Extraordinaire” Swan started her career in sales with Marriott Hotels and Resorts and discovered she had a knack for Revenue Management and has been increasing RevPAR ever since! She often works multiple properties at a time sharing her time between home and the different hotels.
Most recently you can find Suzie in the Caribbean working a variety of luxury properties as a consultant in Revenue Management. Prior to that, she was a Director of Revenue and Rooms for luxury properties in the Bahamas and Mexico. Suzie’s experience is diverse and has handled properties as small as 57 rooms to properties as large as 2400 rooms.
Suzie is also working with the Panetiere principals developing and marketing new products such as Revenue Management Team for Hire, Revenue Management Quick Fixes and Sales Team for Hire. She will be instrumental in the success and implementation of these products.
When she’s not crunching numbers for a hotel or walking around South Beach, Suzie enjoys doing adventure activities such as skiing, kayaking and diving. Even though Africa is one of Suzie’s favorite destinations she recently spent some time hiking the Inca Trail to Machu Picchu. One day she’d like to live abroad as she enjoys experiencing the different cultures and meeting new people.
Suzie has an innate ability to mentor and teach those she interacts with. She’s always looking for new and faster ways to increase revenue and she’ll do it with a smile that brightens a room.
:: download resumé pdf
JoAnn Davis
Interim DOS and DOSM , Hotel New Business Development, Hotel Shop Calls, Hotel Research , Strategy, Hotel IBT Spcialist, Hotel Sales Team for Hire Director, Hotel IBT Training, Hotel Sales Training
Jo Ann’s hospitality experience is vast to say the least, starting her career in Chicago with United Airlines as an Account Representative handling such customers as Rosenbluth and American Express Travel. From there she emerged herself in the travel and tourism industry working with such companies as Director of Leisure Sales with Reno Hilton, Carlson Wagonlit as a Director of Sales and Marketing, Director of Sales for Travel Solutions and Vice President of Operations for TravTours.
Jo Ann has been instrumental in the development in Sales Team for Hire as well as working with Panetiere clients as Director of Sales and a specialist in IBT sector.
She was fortunate to grow up in a family that traveled all over the world – so she’s seen everything from the Eiffel Tower, camping in Italy to hiking the Sierra Nevada Mountains. The only thing that is missing is Alaska, which she hopes to experience soon! Most recently Jo and Suzie Swan (also in the picture) went on a cruise of the Hawaiian Islands.
While Jo enjoys her wonderful gardens at her Reno residence she would love to attend gourmet cooking classes. I’m sure all of her family member that live near her would volunteer to taste the creations! Jo’s other passion is the Reno Air Races where you’ll find her in the VIP Chalet volunteering her time doing a variety of different tasks to support the many sponsors.
:: download resumé pdf
Kara Latham
Hotel Temp Senior Sales Manager All Markets, Individual Corp Hotel Transient Specialist & Group Sales, Hotel IBT Sales Specialist, SWAT Team, Hotel New Business Development, Hotel Shop Calls
Kara has spent almost all her career as a Senior Sales Manager in the New York market with Ritz Carlton and luxury boutiques - the SoHo and Tribecca Grand Hotels, preceded by years at the Pierre for the Four Seasons thrown in.
Now in Denver with her two young children and her husband Robert, she has been a full-time Mother until kindergarten came around. She is now able to do prospecting and remote sales.
Kara got her BS at Arizona University, Flagstaff, in Hotel and Restaurant Management.
:: download resumé pdf
Kimberly Tennison
Hotel Temp Senior Sales Manager All Markets, Individual Corp Hotel Transient Specialist & Group Sales, Train All Markets, SWAT Team, Delphi Clean-Up Queen, New Business Development, Shop calls
Kimberly has 20 years experience in the hospitality, specializing in the corporate transient market. Hotels that have profited from her skills include the Hyatt Regency in downtown Denver and the Denver Tech Center, The Waldorf-Astoria in New York and The Four Seasons Philadelphia.
She holds a BA in International Affairs and is a Certified Travel Counselor. Kimberley has also served on the Hospitality Sales and Marketing Association's Education Committee.
Kimberly has a love for antiques and enjoys traveling in search of the best of them. She can also be found hiking and snowshoeing in the Colorado mountains.
:: download resumé pdf
Paul Breslin
Hotel Temporary GM, operational reviews, evaluations & audits, safety and liability, operational procedures and best practices, internal control procedures and solutions, project management, management audit and consulting
An industry leader for more then 23 years, Breslin has spent five years as Managing Director for the Sheraton Atlanta Hotel, and leading the transformation of this 80 million dollar asset from an operating loss of 4 million in 2000 to an expected net income of 9 million dollars in 2006. Prior to Sheraton, Breslin lead the Omni team as General Manager with record gains in market share, revenue and net profit. In Breslin's last year at Omni Hotels, the company received national recognition for excellence by JD Powers, awarded the highest satisfaction for Upper Upscale Hotels.
While operating the Omni Hotel at CNN and overseeing its 7 million dollar renovation, Breslin led the team that developed the vision, the feasibility study and plans to expand the Omni from 457 rooms to a AAA Four-Diamond 1,000 room world-class convention hotel. The expansion and development project, well over 100 million dollars, produced superior results for partners Time Warner, Inc and Omni Hotels.
Prior to Omni, Breslin led the daily operations at the Atlanta Hilton Hotel, a 200 million dollar, 1,200 room convention hotel. Under Breslin's leadership the award-winning team developed strategies that achieved record growth in market share and revenue gains while being selected for the Most Improved Hilton in Quality Service in 2000.
Breslin has been trained by respected industry leaders in some of the most challenging hotels and resorts, such as the world-famous Fontainebleau Hilton Resort and Spa, 1226 luxury resort in Miami Beach , FL , the AAA Four-Diamond Sheraton San Diego Resort and Sheraton New Orleans.
:: download resumé pdf
Charlene “Charley” Carter
Director of Sales and Marketing Interim, Strategy, Senior Sales Manager
Charley brings over 20 years experience and plenty of that Southern charm and hospitality to our team. Her laugh and energy are infectious and will break down the walls of even the toughest hotel client. Charley is well rounded and brings to our team both sales, catering and operations experience in full service luxury hotels as well as limited service properties.
Charlie has many years of experience as a hospitality consultant, working with her husband in their own business. She has handled direct sales and new business development; trained both management and line staff; helped bring support, organization and increased revenue to distressed properties and during flag changes.
Charlie started her career as a management trainee at the Intercontinental Hotel in Buckhead and The Guest Quarters Hotel, both in Atlanta. For the Guest Quarters she ended up as Acting Director of Catering, then moved to Director of Catering at The Wyndham Garden Hotel and Embassy Suites Airport, both again in Atlanta. At the Embassy Suites she moved to Director of Sales.
Then Charley got a little crazy and decided to try operations so she moved to The Sumner Suites Hotel at Atlanta Airport where she was both the Director of Sales and Director of Operations (General Manager). Yes, this she survived and moved on to the 1,200 room Atlanta Hilton Hotel as Senior Sales Manager.
Her market experience includes leisure and corporate transient and all group, including corporate, association and SMERF. Her strength is in the SE and Atlanta markets.
Charley and her husband, Darryl, have two teenage children, Savannah Eleanor and Chatham Monroe. Rounding out their household is Zedo, the cat. Her hobbies are antique shopping, tennis and walking. She has had a few memorable trips in her life, to St. Maartin, Key West and St. Thomas.
Charley says she is living her personal goals – health, family, friends and a career. However she has never played but loves the Sax and enjoys listening to Kenny G. One day she would like to own a Harley! VVVROOOM!!
Charley attended Fort Valley University in Ft. Valley, GA; Armstrong State University and South College, both in Savannah, GA. She has won numerous awards throughout her career including: For Wyndham: The President’s Club for booking excellence and Manager of the Quarter. At Guest Quarters she was both employee of the month and employee of the year. She is in the Who’s Who of Executive Women.
:: download résumé >
Matt Dimond
Senior sales Manager Interim, New Business Development, Hotel Group Sales Specialist
We are thrilled to have Matt on our team. Matt brings a broad perspective to our clients because of his experience as both a hotel sales executive as well as his stints as a meeting planner and trade show manager. Talk about understanding the needs of the clients….Matt was one so he knows first hand!
Matt’s career includes working as a meeting and trade show manager for Marriott hotels; trade show director for trade associations and corporations; and a meeting planner for various companies. His hotel and resort sales experience is in the beautiful desert of Palm Springs
, CA where he worked for The Palm Springs Rivera Resort, The Palm Springs Desert Resorts Convention and Visitors Authority, La Quinta Resort & Club and The JW Marriott Resort & Spa. Matt was successful in all group markets, including SMERF, corporate and association.
When not helping our clients, you can find Matt running around…literally. In fact, when out on jobs he’ll be the first to test out the running trails in the neighborhood. Matt’s obsession is running and he has run 6 or more miles almost every day for the past 10 years. His goal is to run a marathon in under 3:30.
Matt is most proud of his family. He is married with five children ages 15 to 22. The house needed more action, so the Dimond’s have a dog named Abby. Abby was rescued so they think she is a German Sheppard/Lab mix. She of course rules the household.
When Matt is not running around, he finds time to read, hike, play golf and enjoy water sports. His favorite travel spot is unquestionably Maui.
Matt attended California State University Long Beach and studied Business Administration.
:: download résumé >
Luci Smithhart
Hotel Temporary Senior Sales Manager for social and corporate catering, individual business transient and group - from SMERF to corporate to association to incentive, Hotel Temp Convention services and catering servicing.
Luci brings to our clients her experience in just about every market: social and corporate catering, individual business transient and group – from SMERF to corporate to association to incentive. We are thrilled to have her on our team not just because she has such a wide range of experience, but mostly because she is just so darn nice. Her Southern hospitality comes across in everything she does, but don’t let that fool you. She is an aggressive and competent sales person who loves our business and enjoys booking business!
When Luci is not found on the deck of her Galveston home, – a home that she built practically on her own by the way, – she is traveling, kayaking, catching an art gallery opening or playing with her pet fish. She is an amateur black & white photographer and she collects hand blown art glass vases and bowls.
Luci gained her experience in the hotel business by working at such places as The Moody Gardens Hotel, three hotels in Galveston (Hotel Galvez, Tremont House and Harbor House) and the luxurious Lajitas Resort. She also handled sales for the Houston River Walk Entertainment Company and Bayou City Cruises.
:: download resumé pdf
Shirley Hornbeck
Hotel Temp Senior Sales Manager all markets
Hotel Temporary catering manager, SWAT Team Member, Sales Strategy, Prospecting Queen, Hotel Shop calls
Shirley brings our clients over 28 years of sales expertise and wisdom. Her market experience includes group sales in the corporate, association and SMERF market as well as corporate transient sales.
Shirley spent most of her career with Marriott hotels, on property for the Omaha Marriott, Denver Marriott West, and Renaissance Denver. She also was in the National Sales Office in Denver and on Marriott’s National Task Force, taking her expertise and selling skills to various hotels in need around the country.
In her career with Marriott, Shirley received 7 prestigious awards, including the President’s Circle and on two occasions, the Chairman’s Circle. Shirley is a “mean” prospector and knows how to dig deep into companies to uncover all business potential. She enjoys mentoring younger sales managers and providing stability in changing environments.
Shirley is certainly not all work and no play. Her interests include wine, reading, travel, cooking, and history… she can often be found tuned into The Discovery Channel. Shirley and her husband are big fans of college and professional football – especially Nebraska football - baseball and hockey. She also has the highest respect for Warren Buffet, Keith Lockhart with the Boston Pops, Beverly Sills and Paul Newman.
Shirley is most proud of her family. She and her husband, affectionately known as “Hornbeck” have been married for 40 years, and are the proud parents of two sons and three grandchildren. Her aspirations include learning to fly fish, be a better cook, following through on her goal to exercise more and try to accomplish "one random act of kindness each day". She also wants to learn to play the piano. Get going Shirley!
:: download resumé pdf
Shannon Minton
Hotel Temp Senior Sales Manager, Corp Group, Corp & Social Catering, SWAT Team, Prospecting Queen, Computer data clean up, Hotel Shop calls, Hotel IBT - Business Travel Specialist
Shannon Minton brings our clients 17 years of hotel sales experience, and has achieved success in a variety of markets, including individual business travel, corporate group and SMERF.
Prior to moving to Colorado, she worked in California at the Sheraton Esmeralda Resort and the Doubletree Hotel Ontario. In 2005, Shannon got a taste of a real challenge...in a hotel pre-opening. She was the only sales manager at the St. Julien Hotels & Spa in Boulder Colorado in the year prior to the hotel's opening. She was responsible for building the pre-opening base of group business as well as serving as catering manager. She was instrumental in creating all the pre-opening collateral and materials.
Shannon's trademark is her infectious laugh, passion for all she does and love of the hotel business. When Shannon is not helping our clients, she is busy raising her two daughters, Kendell and Katy, with her husband Spencer. She also enjoys hiking in the Colorado mountains.
:: download resumé pdf
Wendy Kivitz
Temp Senior Sales Manager All Markets, Group & Individual Corp Transient Specialist, SWAT Team, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting Shop calls
Wendy offers almost 25 years direct sales experience with exceptional expertise in the business travel, entertainment and consortia markets of the hotel industry.
She has worked for independent and chain hotels from Sheraton and Radisson to The Rittenhouse Hotel in Philadelphia and The Georgetown Inn in Washington, DC. She also worked for many years in various properties for the Astor Hotel Management Company.
Wendy spent three years in the Washington DC market handling Tour and Travel, Wholesale and Leisure - inbound from Europe, Asia, and South America.
Wendy is a one person SWAT team when it comes to uncovering potential business. She finds and builds relationships with decision makers quickly and is able to step in new situations and quickly make strides to increase revenue. In her spare time Wendy is mom to two young boys, and enjoys playing tennis and bike riding.
Wendy graduated Summa Cum Laude with a Bachelor of Arts in Russian Language and Literature from the University of Maryland and also studied at the Pushkin Institute of Russian Language in Moscow.
:: download resumé pdf
Garrett Schwab
Temp DOS, Temp Senior Sales Manager All Markets, Sales & Marketing Strategies, Swat Team, New Business Development, Hotel Group Sales Specialist, Hotel IBT - Business Travel Specialist
Garrett brings his positive attitude and a great dose of Southern Charm to our team and our clients. Garrett is one of those people who you just meet or talk with on the phone and if he is selling something you want to buy it. His hospitality career spans 21 years and he has wowed employers and clients along the way. He has experience in direct sales as National Sales Manager, as a Director of Sales and Marketing and as a entrepreneur with an independent hospitality group.
Garrett's early years in the business were with Loews Hospitality, cutting his teeth in New York City working the national corporate market. He moved on to work with Le Meridien Hotels, The Mansion Del Rio Hotel and the Dallas Convention and Visitors Bureau. After that he moved on to Bradford Suites Hotels, Adams Mark Hotels and Wyndham International. After leaving New York and the Loews Garrett has worked mostly in the Dallas, Texas area.
Garrett even tried moving to "the other side" with Triangle-Positive Health Solutions and worked for a few years to redesign the operating procedures for the Meeting and Travel department for this company as well as managing the Preferred Vendor Program.
His experience in development and pre-opening was with The Delta Court Hotel & Spa in Vicksburg, TN.
Garrett brings our clients such a wealth of experience and confidence that he needs about 5 minutes on property to figure it out and get moving. He can lead a team, find new business, fix unhappy clients, bring a team together and generate so much new revenue that one wonders where he finds it! Garrett's work ethic is something to behold, but it is his infectious laugh and love of life and the hotel business that will keep you finding excuses to go to his office whenever you can. We are thrilled to have Garrett on our team.
:: download resumé pdf
Stella Evans
Temp DOSM, Temp Senior Sales Manager All Markets, Sales & Marketing Strategies, Swat Team, New Business Development, Hotel Group Sales Specialist, Hotel IBT - Business Travel Specialist
Stella is our Canadian expert and is dialed into meeting and incentive planners as well as corporate travel managers all over that fine country.
She is headquartered in Vancouver and has that charming Canadian accent and warm style that we all have come to expect from our neighbors to the North. Stella has 20 years experience in hospitality and tourism.
She has worked in sales for the Provincial Ministry of Tourism, National/Tilden Interret (car rental company) and Royal Sealink Express, a luxury ship company. Her hotel experience includes Director of Sales and Marketing experience with all levels of hotels, including Metropolitan Hotels – Vancouver and Toronto; Westin Bayshore Resort Vancouver; and the independent Ocean Point Resort in Victoria.
Some of Stella’s consulting hotels have included Resort Semiahmoo, Lake Okanagan Resort, La Quinta, Dakota Hotels/Comfort Inn, and The Ambassador Hotel. Stella graduated from Alberta College and has a real estate and mortgage broker’s license. She is very active in community volunteering, including the United Way, the Vancouver Symphony, and charities for homeless youth, a hospice for children and Alzheimer’s patients. Stella loves the outdoors, the arts and spending time with her family.
:: download resumé pdf
Kelli Cran
nell
Telemarketing and new business development, Prospecting Queen, Database cleanup, Shop calls
Kelli is another Panetière colleague who will bring a smile to your face and revenue to your bottom line. Kelli brings 16 years experience to our team. A California native, Kelli graduated from Citrus College with a degree in Business Administration. She landed in the hotel business after a career as Western Regional Meeting Planner for a Fortune 500 company, Browning-Ferris Industries. Actually The Doubletree Hotel in Ontario CA was a good client of hers and they know talent when they see it. So they wooed Kelli to come over to "the other side" and hired her in their sales office.
Kelli moved up from Administrator, to Executive Conference Manager to Catering Manager. After that she transferred to the Radisson Hotel in LA as Senior Catering Manager and then was promoted to Director of Catering. Can't keep those talented people down! She won various awards and even found time to volunteer for the CARE Committee.
Kelli is a lover of beach and surf was lured to Colorado for love. Set up by our Panetière colleague Shannon Minton, she high tailed it to the mountains of Colorado after meeting Kevin, and now Kevin and Kelly share parenting for 2 year old Tyler. They can't decide whether Tyler is going to be a musician or a comedian. Kelli and Kevin are music lovers and at any given time in their home you can hear classical to rap to hip hop to opera to country.
Kelli enjoys working out and particularly roller blading. Not a surprise given that she was a champion roller skater from the age of 7 till 32 years old, including being the US Champion! Kelli is focused on health and fitness, and loves hiking in the Colorado mountains.
Kelli brings our clients a fabulous combination of humor, competence, focus and skill. She is dependable, low maintenance and is one of those people you explain something to once and they just get it. Thanks to Kevin for luring Kelli into our world in Colorado!
:: download resumé pdf
Cindy Perkins
Temporary Senior Sales Manager, Temporary Senior Catering and Conference Services. Hotel Rate Management and Strategy Analyst, SWAT Team, Travel Agent Sales Specialist, Shop calls
Cindy Perkins combines experience as a hotel and conference center sales manager with her years as a client services director for a destination management company to bring our clients valuable insight. Her strengths are building strong client relationships, expanding customer bases by new account development through prospecting and her ability to build harmonious work environments.
Cindy has solid sales experience at The Inverness Hotel & Conference Center and The Adam’s Mark Hotel in Denver. At Global Liaisons, her own company, she provided meeting planning support and management to corporations including site selection, program development and event production. For Destination Services of Colorado she was Director of Client Services and managed 52 employees.
Cindy has attended Colorado Mountain College and Colorado University and is currently working on obtaining the Certified Meeting Planner designation. She also holds a Certificate of Floral Design from the Floral Institute in Portland, Oregon.
As you can see from her photo, Cindy is an animal lover and is “mom” to her Rhodesian Ridgeback, Tiramisu, and two cats.
Cindy fills her free time with lots of interesting activities. She can juggle (not just work projects but “things”) and has received an AOPA ground school certificate with the hopes of receiving her pilot’s license in the future. She loves to cook and her fiancé says she is quite good at it too!
Cindy is proud of her floral designs, loves to travel, play in the garden and take a ride on her motorcycle. She is an avid hiker in the Colorado Mountains and her favorite hike is Seven Bridges in Colorado Springs.
Cindy and her fiancé John are planning a wedding in the next year or two. Cindy’s laugh is infectious and she is eager to share it – and her expertise – with our clients.
:: download résumé >
Eric von Starc
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Marketing Strategy, Training for Sales and Revenue Management, Web Specialist, F & B Specialist, Programmer, Revenue Management
Eric's 25 years experience as a business owner and operator offer PMA a wide range of support. These include technical expertise in management information systems; design of collateral and logos in branding and advertising campaigns; direct mail strategy and design; newsletter writing, layout and design; event management; creation of database management spreadsheets and systems; and web design.
As our expert on food, kitchens, and banquets, Eric brings knowledge from Europe (sold the most beer at one property in Edinburgh, Scotland - ever, or at least up to 1983). With four years operating a five star restaurant in Philadelphia and 18 years running a gourmet event catering business combined with a day to day corporate food service division, he brings vats of knowledge and, still, a passion for the psychology of cuisine and what it can do for a property.
When Eric is not creating on his computer he can be found with his nose in a ten-pound book increasing his learning curve in computer programming, or reading a novel. He heads into the outback to bike, back country ski and running after his adopted greyhound.
Eric is a leader for the hotel sales training team and is our key hotel revenue management training specialist.
Eric knows well the values of sales training and hotel revenue management training as he is usually the team leader.
As we head into a down market, Eric and Allison (Revenue Management Trainng for Hotel - see above) head our ever busier hotel sales training programs that work in conjunction with our Hotel Revenue Management Training - what we call Holistic Reveneue Management for Hotels and Resorts because it combines the critical values public, travel agent, meeting planner, leisure opinions of the hotel and the comp set - Hotel Internet Reputation Management. All combined with the Direct Sales.
Holistic Hotel Revenue Management trains the hotel staff to deal with all issues that relate to the maximization of revenues for the hotel.
:: download résumé >
Tessa Snyder
Graphics and Web Design based on best practices and detailed marketiing startegies
Tessa loves most of all to spend time with family and friend. The she loves being creative whether it is painting, scrapbooking or designing. Finally, a good meal at a fun, yummy restaurant and a nice glass of red wine at the end of a long day.
Her favorite place to travel to is "Home" - Rapid City, SD to visit her parents.
Her favorite books - "I was really into the cheesy romance novels of Nora Roberts for a long time and also the darker fantasy of Anne Rice. I read just about anything on Oprah's Book Club list and am just finishing "My Sister's Keeper" by Jodi Picoult."
Tessa's working design philosophy is: "Think outside the box, try anything because you never know what's gonna knock your socks off!"
"Good design can make someone read something they might not have, buys something they might not have, and notice something they might have otherwise overlooked. Good design WILL bring in more profit."
:: here is Tessa's first website for our resort client - Les Trios Sirenes, Puerto Rico Beachfront real estate for sale within a 5 star oceanfront resort >
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| t. US 1 303 394 7592 | e.
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| 2608 E 11th Ave, Denver, CO USA 80206
