The Panetière Marketing Advisors Team:
we are mature, caring specialists in independent hotel marketing and sales.
Hotel Virtual Sales and On Property
Hotel Virtual Revenue Management
Hotel Consulting - to cut costs and grown market share [all at once]
The Team of Consultants:
This is our resource - all of us strategizing on each job that each of us is doing. A team.
- Sandy Heydt: Strategy, Best Practices, Leadership, Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches :: details & résumé >
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- Kirsten Barnocky: Hotel New Business Developmenet with the Virtual Sales and Marketing Team for Hotels and Resorts :: details & résumé >
- Kelli Crannell: Hotel Sales Prospecting - Hotel New Business Development, Hotel Shop Calls, Hotel Research :: details & résumé >
- Shirley Hornbeck: Hotel Director of Sales Interim, Hotel Sales Prospecting - New Business Development, Hotel Group Sales Specialist :: details & résumé >
- Wendy Kivitz: Senior Sales Manager Interim, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting, Shop Calls :: details & résumé >
- Diane Marvin: Hotel Catering Director - Interim, Catering SOPs, Catering Training
:: details & résumé >
- Shannon Minton: Senior Sales Manager Interim, New Business Development, IBT Strategy, Hotel Virtual Sales and Marketing Team - Senior Manager, Hotel Shop Calls :: details & résumé >
- Cindy Perkins: Hotel Senior Sales Manager Interim, Hotel Catering Director Interim AGM Interim, Strategy, Research, Hotel Sales Team for Hire Director, Real Search Engine Optimization for Hotels, Hotel Revenue Management consulting - Holistic :: details & résumé >
- Shawn Price: Programmer, Program Design, Database Management > Currently buildng out our Virtual sales and Marketing Team web based communication and sales program based on the openCRX code. Responsible for our 47,000 contact database.
- Garrett Schwab: Hotel Director of Sales and Marketing Interim, Strategy, Development Analysis, Audits :: details & résumé >
- Tessa Snyder: Graphics and Web Desgn for the Hotel - the Travel Agent, the Resort, the Meeting Planner :: details & résumé >
- Suzie Swan: Director of Hotel Revenue Management consulting and Hotel Revenue Management Training, Director of Hotel Revenue Managment for Hire program :: details & résumé >
- Kimberly Tennison: Senior Sales Interim, New Business Development, IBT Strategy, Shop Calls, Internet Reputation Management :: details & résumé >
- Eric von Starck: Marketing Strategy, E-commerce, Holistic Revenue Management for Hotels, Hotel Sales Training, Hotel Revenue Management Training, Holistic Htel Revenue Management for Hire program, Hotel Internet SEO Specialist, F & B Specialist, Programmer, Hotel Revenue Management Consulting - the holistic kind :: details & résumé >
Sandy Heydt
Hotel Executive Coaching, Operations Positioning, Rebranding & Repositioning, Marketing Plans & Strategies, Transitions, Executive Searches
With twenty years experience in sales and operations at luxury inner city hotels and holiday resort complexes in Pennsylvania, Florida and the Pacific Northwest, she brings a distinguished enthusiasm to the passion of assisting others in attaining their goals.
She looks after the direction and organization of her professional colleagues who assist in the short and long term projects so that the General Managers and DSMs may attain their own goals.
Sandy, founder, offers 25 years of executive-level insight and experience. She successfully led the sales and marketing efforts at AAA Four and Five Diamond hotels including The Brown Palace Hotel in Denver, CO and The Rittenhouse Hotel in Philadelphia, PA. For Resort Semiahmoo, North of Seattle, WA, she led the sales and marketing effort and served as interim general manager for 6 months as well. She got her start in the hospitality business at The Don Ce Sar Beach Resort in St. Petersburg, Florida.
Sandy's background also includes experience as an Executive Director for non-profit associations and a mental health counselor and educator.
She holds a graduate degree in Educational Psychology and has served on the Preferred Hotels and Resorts Advisory Council. Sandy's hobbies include cycling, swimming, cross country skiing, reading the New York Times cover to cover, and attending dance and classical music performances. She volunteers with organizations to support women and children, the handicapped and the environment.
For Hotel Sales Training, Sandy leads our team of three accomplished hotel sales department trainers.
:: download résumé >
Diane Marvin
Interim Catering Director, Cateing Manager, Catering SOPs and Training
Anyone who needs some serious help with catering and convention services need look no further. Diane is one of our ace “foodie” team members, who joyously runs around hotels ensuring events are flawless.
Diane is passionate about brides (and their mothers), food, wine, set up, flowers, linens, BEOs, corporate catering, and details galore. She brings extensive experience to our team, including writing catering and convention services training manuals (including how to sell) and then conducting the actual training. She spent five years on temporary task force teams working in both social and corporate catering as well as room sales. In addition to working as a chef, in a catering company, in restaurants and as an event planner, Diane has run the gamut in hotels as well.
She has worked at many Remington and Wyndham hotels in a task force role and worked in the restaurant and in catering sales for the Camelback Inn, a JW Marriott. Diane is a graduate of Michigan State University and is very active in the National Association of Catering Executives and the American Institute of Wine and Food, holding various leadership positions in both. Diane lives in Telluride, CO and loves to hike.
Ask her about her early career as a flute player.
Suzie Swan
Hotel Revenue Management Consulting, Revenue Management for Hore - Holistic, Hotel Revene Management Audit, Coaching, Training, GDS - IDS Specialist
Suzie “Revenue Manager Extraordinaire” Swan started her career in sales with Marriott Hotels and Resorts and discovered she had a knack for Revenue Management and has been increasing RevPAR ever since! She often works multiple properties at a time sharing her time between home and the different hotels.
Most recently you can find Suzie in the Caribbean working a variety of luxury properties as a consultant in Revenue Management. Prior to that, she was a Director of Revenue and Rooms for luxury properties in the Bahamas and Mexico. Suzie’s experience is diverse and has handled properties as small as 57 rooms to properties as large as 2400 rooms.
Suzie is also working with the Panetiere principals developing and marketing new products such as Revenue Management Team for Hire, Revenue Management Quick Fixes and Sales Team for Hire. She will be instrumental in the success and implementation of these products.
When she’s not crunching numbers for a hotel or walking around South Beach, Suzie enjoys doing adventure activities such as skiing, kayaking and diving. Even though Africa is one of Suzie’s favorite destinations she recently spent some time hiking the Inca Trail to Machu Picchu. One day she’d like to live abroad as she enjoys experiencing the different cultures and meeting new people.
Suzie has an innate ability to mentor and teach those she interacts with. She’s always looking for new and faster ways to increase revenue and she’ll do it with a smile that brightens a room.
:: download resumé pdf
Kimberly Tennison
Hotel Temp Senior Sales Manager All Markets, Individual Corp Hotel Transient Specialist & Group Sales, Train All Markets, SWAT Team, Delphi Clean-Up Queen, New Business Development, Shop calls
Kimberly has 20 years experience in the hospitality, specializing in the corporate transient market. Hotels that have profited from her skills include the Hyatt Regency in downtown Denver and the Denver Tech Center, The Waldorf-Astoria in New York and The Four Seasons Philadelphia.
She holds a BA in International Affairs and is a Certified Travel Counselor. Kimberley has also served on the Hospitality Sales and Marketing Association's Education Committee.
Kimberly has a love for antiques and enjoys traveling in search of the best of them. She can also be found hiking and snowshoeing in the Colorado mountains.
:: download resumé pdf
Shirley Hornbeck
Hotel Temp Senior Sales Manager all markets
Hotel Temporary catering manager, SWAT Team Member, Sales Strategy, Prospecting Queen, Hotel Shop calls
Shirley brings our clients over 28 years of sales expertise and wisdom. Her market experience includes group sales in the corporate, association and SMERF market as well as corporate transient sales.
Shirley spent most of her career with Marriott hotels, on property for the Omaha Marriott, Denver Marriott West, and Renaissance Denver. She also was in the National Sales Office in Denver and on Marriott’s National Task Force, taking her expertise and selling skills to various hotels in need around the country.
In her career with Marriott, Shirley received 7 prestigious awards, including the President’s Circle and on two occasions, the Chairman’s Circle. Shirley is a “mean” prospector and knows how to dig deep into companies to uncover all business potential. She enjoys mentoring younger sales managers and providing stability in changing environments.
Shirley is certainly not all work and no play. Her interests include wine, reading, travel, cooking, and history… she can often be found tuned into The Discovery Channel. Shirley and her husband are big fans of college and professional football – especially Nebraska football - baseball and hockey. She also has the highest respect for Warren Buffet, Keith Lockhart with the Boston Pops, Beverly Sills and Paul Newman.
Shirley is most proud of her family. She and her husband, affectionately known as “Hornbeck” have been married for 40 years, and are the proud parents of two sons and three grandchildren. Her aspirations include learning to fly fish, be a better cook, following through on her goal to exercise more and try to accomplish "one random act of kindness each day". She also wants to learn to play the piano. Get going Shirley!
:: download resumé pdf
Kirsten Barnocky
Virtual Sales and Marketing Team
Kirsten is our lead Senior Sales Manager for the Virtual Sales and Marketing Team. This remote sales program fits well with having three young boys as she needs to be at home every day for Band-Aids and tents in the back yard.
Kirsten's back yard is just outside Boulder in Colorado. She is a self-starter: she ran her own store-font business for six years, even while building her family.
Not content with having one Sales job at the Millenium in Boulder she found a way to add in the Lake Dillon Lodge as a client for remote sales and marketing.
Kirsten received her MBA from the University of Colorado while working at the Millenium full-time Little daunts her. She finds and takes on her own hotel clients, in the past selling for the Dillon Lake Lodge while also handling all the marketing and CRS needs. She adds meeting and event panning to her work load, looking after the event needs of several local Boulder charities.
:: download resumé pdf
Shannon Minton
Hotel Temp Senior Sales Manager, Corp Group, Corp & Social Catering, SWAT Team, Prospecting Queen, Computer data clean up, Hotel Shop calls, Hotel IBT - Business Travel Specialist
Shannon Minton brings our clients 17 years of hotel sales experience, and has achieved success in a variety of markets, including individual business travel, corporate group and SMERF.
Prior to moving to Colorado, she worked in California at the Sheraton Esmeralda Resort and the Doubletree Hotel Ontario. In 2005, Shannon got a taste of a real challenge...in a hotel pre-opening. She was the only sales manager at the St. Julien Hotels & Spa in Boulder Colorado in the year prior to the hotel's opening. She was responsible for building the pre-opening base of group business as well as serving as catering manager. She was instrumental in creating all the pre-opening collateral and materials.
Shannon's trademark is her infectious laugh, passion for all she does and love of the hotel business. When Shannon is not helping our clients, she is busy raising her two daughters, Kendell and Katy, with her husband Spencer. She also enjoys hiking in the Colorado mountains.
:: download resumé pdf
Wendy Kivitz
Temp Senior Sales Manager All Markets, Group & Individual Corp Transient Specialist, SWAT Team, IBT Strategy, New Business Development, Sales Team for Hire, Hotel Sales Prospecting Shop calls
Wendy offers almost 25 years direct sales experience with exceptional expertise in the business travel, entertainment and consortia markets of the hotel industry.
She has worked for independent and chain hotels from Sheraton and Radisson to The Rittenhouse Hotel in Philadelphia and The Georgetown Inn in Washington, DC. She also worked for many years in various properties for the Astor Hotel Management Company.
Wendy spent three years in the Washington DC market handling Tour and Travel, Wholesale and Leisure - inbound from Europe, Asia, and South America.
Wendy is a one person SWAT team when it comes to uncovering potential business. She finds and builds relationships with decision makers quickly and is able to step in new situations and quickly make strides to increase revenue. In her spare time Wendy is mom to two young boys, and enjoys playing tennis and bike riding.
Wendy graduated Summa Cum Laude with a Bachelor of Arts in Russian Language and Literature from the University of Maryland and also studied at the Pushkin Institute of Russian Language in Moscow.
:: download resumé pdf
Garrett Schwab
Temp DOS, Temp Senior Sales Manager All Markets, Sales & Marketing Strategies, Swat Team, New Business Development, Hotel Group Sales Specialist, Hotel IBT - Business Travel Specialist
Garrett brings his positive attitude and a great dose of Southern Charm to our team and our clients. Garrett is one of those people who you just meet or talk with on the phone and if he is selling something you want to buy it. His hospitality career spans 21 years and he has wowed employers and clients along the way. He has experience in direct sales as National Sales Manager, as a Director of Sales and Marketing and as a entrepreneur with an independent hospitality group.
Garrett's early years in the business were with Loews Hospitality, cutting his teeth in New York City working the national corporate market. He moved on to work with Le Meridien Hotels, The Mansion Del Rio Hotel and the Dallas Convention and Visitors Bureau. After that he moved on to Bradford Suites Hotels, Adams Mark Hotels and Wyndham International. After leaving New York and the Loews Garrett has worked mostly in the Dallas, Texas area.
Garrett even tried moving to "the other side" with Triangle-Positive Health Solutions and worked for a few years to redesign the operating procedures for the Meeting and Travel department for this company as well as managing the Preferred Vendor Program.
His experience in development and pre-opening was with The Delta Court Hotel & Spa in Vicksburg, TN.
Garrett brings our clients such a wealth of experience and confidence that he needs about 5 minutes on property to figure it out and get moving. He can lead a team, find new business, fix unhappy clients, bring a team together and generate so much new revenue that one wonders where he finds it! Garrett's work ethic is something to behold, but it is his infectious laugh and love of life and the hotel business that will keep you finding excuses to go to his office whenever you can. We are thrilled to have Garrett on our team.
:: download resumé pdf
Kelli Cran
nell
Telemarketing and new business development, Prospecting Queen, Database cleanup, Shop calls
Kelli is another Panetière colleague who will bring a smile to your face and revenue to your bottom line. Kelli brings 16 years experience to our team. A California native, Kelli graduated from Citrus College with a degree in Business Administration. She landed in the hotel business after a career as Western Regional Meeting Planner for a Fortune 500 company, Browning-Ferris Industries. Actually The Doubletree Hotel in Ontario CA was a good client of hers and they know talent when they see it. So they wooed Kelli to come over to "the other side" and hired her in their sales office.
Kelli moved up from Administrator, to Executive Conference Manager to Catering Manager. After that she transferred to the Radisson Hotel in LA as Senior Catering Manager and then was promoted to Director of Catering. Can't keep those talented people down! She won various awards and even found time to volunteer for the CARE Committee.
Kelli is a lover of beach and surf was lured to Colorado for love. Set up by our Panetière colleague Shannon Minton, she high tailed it to the mountains of Colorado after meeting Kevin, and now Kevin and Kelly share parenting for 2 year old Tyler. They can't decide whether Tyler is going to be a musician or a comedian. Kelli and Kevin are music lovers and at any given time in their home you can hear classical to rap to hip hop to opera to country.
Kelli enjoys working out and particularly roller blading. Not a surprise given that she was a champion roller skater from the age of 7 till 32 years old, including being the US Champion! Kelli is focused on health and fitness, and loves hiking in the Colorado mountains.
Kelli brings our clients a fabulous combination of humor, competence, focus and skill. She is dependable, low maintenance and is one of those people you explain something to once and they just get it. Thanks to Kevin for luring Kelli into our world in Colorado!
:: download resumé pdf
Cindy Perkins
Temporary Senior Sales Manager, Temporary Senior Catering and Conference Services. Hotel Rate Management and Strategy Analyst, SWAT Team, Travel Agent Sales Specialist, Shop calls
Cindy Perkins combines experience as a hotel and conference center sales manager with her years as a client services director for a destination management company to bring our clients valuable insight. Her strengths are building strong client relationships, expanding customer bases by new account development through prospecting and her ability to build harmonious work environments.
Cindy has solid sales experience at The Inverness Hotel & Conference Center and The Adam’s Mark Hotel in Denver. At Global Liaisons, her own company, she provided meeting planning support and management to corporations including site selection, program development and event production. For Destination Services of Colorado she was Director of Client Services and managed 52 employees.
Cindy has attended Colorado Mountain College and Colorado University and is currently working on obtaining the Certified Meeting Planner designation. She also holds a Certificate of Floral Design from the Floral Institute in Portland, Oregon.
As you can see from her photo, Cindy is an animal lover and is “mom” to her Rhodesian Ridgeback, Tiramisu, and two cats.
Cindy fills her free time with lots of interesting activities. She can juggle (not just work projects but “things”) and has received an AOPA ground school certificate with the hopes of receiving her pilot’s license in the future. She loves to cook and her fiancé says she is quite good at it too!
Cindy is proud of her floral designs, loves to travel, play in the garden and take a ride on her motorcycle. She is an avid hiker in the Colorado Mountains and her favorite hike is Seven Bridges in Colorado Springs.
Cindy and her fiancé John are planning a wedding in the next year or two. Cindy’s laugh is infectious and she is eager to share it – and her expertise – with our clients.
:: download résumé >
Eric von Starc
k
Marketing Strategy, Training for Sales and Revenue Management, Web Specialist, F & B Specialist, Programmer, Revenue Management
Eric's 25 years experience as a business owner and operator offer PMA a wide range of support. These include technical expertise in management information systems; design of collateral and logos in branding and advertising campaigns; direct mail strategy and design; newsletter writing, layout and design; event management; creation of database management spreadsheets and systems; and web design.
As our expert on food, kitchens, and banquets, Eric brings knowledge from Europe (sold the most beer at one property in Edinburgh, Scotland - ever, or at least up to 1983). With four years operating a five star restaurant in Philadelphia and 18 years running a gourmet event catering business combined with a day to day corporate food service division, he brings vats of knowledge and, still, a passion for the psychology of cuisine and what it can do for a property.
When Eric is not creating on his computer he can be found with his nose in a ten-pound book increasing his learning curve in computer programming.
He heads into the outback to bike, back country ski and running after his adopted greyhound.
Eric is a leader for the hotel sales training team and is our key hotel revenue management training specialist.
Eric knows well the values of sales training and hotel revenue management training as he is usually the team leader.
As we head into a down market, Eric and Allison (Revenue Management Trainng for Hotel - see above) head our ever busier hotel sales training programs that work in conjunction with our Hotel Revenue Management Training - what we call Holistic Reveneue Management for Hotels and Resorts because it combines the critical values public, travel agent, meeting planner, leisure opinions of the hotel and the comp set - Hotel Internet Reputation Management. All combined with the Direct Sales.
Holistic Hotel Revenue Management trains the hotel staff to deal with all issues that relate to the maximization of revenues for the hotel.
:: download résumé >
Tessa Snyder
Graphics and Web Design based on best practices and detailed marketiing startegies
Tessa loves most of all to spend time with family and friends. Then she loves being creative whether it is painting, scrapbooking or designing. Finally, a good meal at a fun, yummy restaurant and a nice glass of red wine at the end of a long day.
Her favorite place to travel to is "Home" - Rapid City, SD to visit her parents.
Her favorite books - "I was really into the cheesy romance novels of Nora Roberts for a long time and also the darker fantasy of Anne Rice. I read just about anything on Oprah's Book Club list and am just finishing "My Sister's Keeper" by Jodi Picoult."
Tessa's working design philosophy is: "Think outside the box, try anything because you never know what's gonna knock your socks off!"
"Good design can make someone read something they might not have, buys something they might not have, and notice something they might have otherwise overlooked. Good design WILL bring in more profit."
:: here is Tessa's first website for our resort client - Les Trios Sirenes, Puerto Rico Beachfront real estate for sale within a 5 star oceanfront resort >
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| t. US 1 303 877 9659 | e.
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| 520 Johnson Lane, Santa Fe, NM 87505 USA
