We've taken a moment, here, to assemble some of Sandy Heydt and Eric von Starck's articles that have been published since starting PMA in February of 2003.
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Hotel Menus That Sell Rooms Not Just Filet - catering - hotel banquet menus are key sales tools . By Eric von Starck.
We switch the paradigm of what menus can do and the thought that needs to go into them so as to satisfy the markets not the kitchen.
By Food and Beverage Consultant Eric von Starck.
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Hotel Catering and Banquet Menus That Address the Niche Markets .
By Food and Beverage Consultant Eric von Starck
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Hotel Organizational Development
By hospitality consultant, Sandy Heydt
We look at the values of organizational development and re-organization as a consultant that just wants to help. From Sandy Heydt.
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Executive Coaching for Small to Medium Size Businesses: from the consultant's view - from business consultant, Sandy Heydt
We posit the scenarios that will point to the opportunities that will allow growth, learning, discovery. From Sandy Heydt.
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Search Engine Optimization for Hotels - a crib sheet to find a piece of real knowledge on hotel | resort needs for SEO - from hotel, hospitality web designer, programmer, Eric von Starck of Panetiere
We take the mystery out of what is a simple and most vital web issue for all hotels and resorts on the web. From Eric von Starck.
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Resort homes and extended stay properties within hotels and resorts: Flip the paradigm and gain a whole new feeder market - from Eric von Starck, Panetière Marketing Advisors, hotel marketing consultants
Sitting out there in front of their computers, from the depths of the Black Forest to the houseboats in Seattle harbor, are millions of customers who would never think of staying in a hotel but who would and are booking themselves into "rental properties". We hotels who think that we're "just" hoteliers are like the railroads in the 1950's who thought that they were in the railroad business rather than the transport, the telecommunications, real estate, and problem solving businesses. We hoteliers can flip our hotel room/suite business model into that of "property rental" and gain ourselves rafts of new "renters". We'll explain in detail how to go about this shift and get a share of that "renter" landscape that's just rolling on by.
From Eric von Starck, web designer and programmer for hotels and hospitality, as appeared in HotelExecutive.com
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Report from the 2005 Resort Management Conference sponsored by the University of Denver and HSMAI - from independent hotel management consultants, Panetiere Marketing Advisors
We've got some key changes in the marketplace and ways to address those changes and get ahead of the pack. From Sandy Heydt and Eric von Starck.
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Why Caterers Cream Hotels . . .
and what hotels can do about it. The F & B department can reach out to the skills of caterers
Concerning the forgotten fact that caterers are a key part of the hotel's banquet comp set - and how to deal with that comp set. From Eric von Starck, food and beverage consultant hospitality industry.
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How To Be A Good Boss - it's not that hard - from Sandy Heydt, hotel sales and management consultant
Concerning the always critical issue of how to manage your sales associates so as to ensure superlative revenue results for hotels and resorts. By Sandy Heydt.
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Creative Marketing For Hotels and Resorts: just think laterally > Canadian Bacon - from independent hotel management and marketing consultant, Sandy Heydt
Concerning effective ways to engage research, analysis and history of a resort or hotel property to create and implement an effective marketing campaign to increase revenue. By Sandy Heydt, hotel marketing consultant.
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Marketing Plans for Hotels | Resorts That Mean Business and Get Business - from hotel marketing consultant for independent properties
Concerning the skills needed to create an effective marketing plan for hotels and resorts that engages all the members of a sales team so that they are motivated to reach the goals of the marketing plan --- a plan that will not gather dust in a corner. From Sandy Heydt.
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Menus That Work as a Sales Tool - from hotel food and beverage consultant, Eric von Starck
Concerning how menus, when conceived and designed by marketing driven by
F & B professionals rather than being left to an assortment of chefs and Executive Chefs, can be positioned as tools that will spur on the catering and rooms sales teams to new heights. By Eric von Starck.
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Hotel Sales Team Communication with the Clients - from resort sales marketing consultant, Eric von Starck
Concerning the skills of communication - listening to the client rather than using a pre-prepared spiel. By Eric von Starck
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Personality on the Hotel Web Site and Why: how to sell more hotel rooms through humanity > web personality - from hotel, resort web designer and website creator, Eric von Starck
Concerning the reasons why we should make sure that our core staff and line staff show their personalities on our web site - good marketing and great HR. By Eric von Starck
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Third Party Web Channel Control: EZYield for hotel revenue management
Concerning a web service for control of all pricing and room allocations to third party web channels. Only costs about $140 a month and allows the user to change constantly and plan changes ahead from one window for all channels. By Eric von Starck, hotel consultant - web programmer.
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Taking on a set of bids for a client in the Maldives, Indian Ocean > resort marketing plans in action - from independent hotel consultant, Sandy Heydt
Reverse Outsourcing: Global Marketing Plans and Programming for Resort Spas in the Maldives, Indian Ocean. By Sandy Heydt.
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How can a hotel sales team communicate effectively with their clients: it's all just simple logic - simple if you forget the usual teaching - from hotel consultant sales and marketing, Eric von Starck
We look at better ways for the hotel sales team to sell, to truly talk with their clients not "tell" them. An article from Eric von Starck as appeared in HSMAI Mile High Newsletter.
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