We've taken a moment, here, to assemble some of Sandy Heydt and Eric von Starck's articles that have been published since starting PMA in February of 2003.

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Hotel Menus That Sell Rooms Not Just Filet - catering - hotel banquet menus are key sales tools . By Eric von Starck.

We switch the paradigm of what menus can do and the thought that needs to go into them so as to satisfy the markets not the kitchen.
By Food and Beverage Consultant Eric von Starck.

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Hotel Catering and Banquet Menus That Address the Niche Markets .
By Food and Beverage Consultant Eric von Starck

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Executive Coaching for Small to Medium Size Businesses: from the consultant's view - from business consultant, Sandy Heydt
We posit the scenarios that will point to the opportunities that will allow growth, learning, discovery. From Sandy Heydt.

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Search Engine Optimization for Hotels - a crib sheet to find a piece of real knowledge on hotel | resort needs for SEO - from hotel, hospitality web designer, programmer, Eric von Starck of Panetiere
We take the mystery out of what is a simple and most vital web issue for all hotels and resorts on the web. From Eric von Starck.

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Why Caterers Cream Hotels . . .
and what hotels can do about it. The F & B department can reach out to the skills of caterers
Concerning the forgotten fact that caterers are a key part of the hotel's banquet comp set - and how to deal with that comp set. From Eric von Starck, food and beverage consultant hospitality industry.

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How To Be A Good Boss - it's not that hard - from Sandy Heydt, hotel sales and management consultant
Concerning the always critical issue of how to manage your sales associates so as to ensure superlative revenue results for hotels and resorts. By Sandy Heydt.
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Creative Marketing For Hotels and Resorts: just think laterally > Canadian Bacon - from independent hotel management and marketing consultant, Sandy Heydt
Concerning effective ways to engage research, analysis and history of a resort or hotel property to create and implement an effective marketing campaign to increase revenue. By Sandy Heydt, hotel marketing consultant.
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Marketing Plans for Hotels | Resorts That Mean Business and Get Business - from hotel marketing consultant for independent properties
Concerning the skills needed to create an effective marketing plan for hotels and resorts that engages all the members of a sales team so that they are motivated to reach the goals of the marketing plan --- a plan that will not gather dust in a corner. From Sandy Heydt.

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Menus That Work as a Sales Tool - from hotel food and beverage consultant, Eric von Starck
Concerning how menus, when conceived and designed by marketing driven by
F & B professionals rather than being left to an assortment of chefs and Executive Chefs, can be positioned as tools that will spur on the catering and rooms sales teams to new heights. By Eric von Starck.
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Personality on the Hotel Web Site and Why: how to sell more hotel rooms through humanity > web personality - from hotel, resort web designer and website creator, Eric von Starck
Concerning the reasons why we should make sure that our core staff and line staff show their personalities on our web site - good marketing and great HR. By Eric von Starck
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Taking on a set of bids for a client in the Maldives, Indian Ocean > resort marketing plans in action - from independent hotel consultant, Sandy Heydt
Reverse Outsourcing: Global Marketing Plans and Programming for Resort Spas in the Maldives, Indian Ocean. By Sandy Heydt.

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