An article by Eric von Starck of
Panetiere Marketing Advisors, Summer 2004.

EZ-Yield

A Great Tool To Bend The Third Party Web Channels To Your Way - manage all the sites simultaneously from one set of web pages--changes are easy

One Way To Control Your Third Party Channels: EZYield

As a hotel web designer and marketing consultant, I have looked into the programs that are able to give you control over your third party web channels. There are now several that allow you to control centrally all the inventory for each channel, the start and stop dates, the rates, and the blackout dates. There is one that is gaining acceptance, is cleverly laid out, and is very cost affective at an excellent cost of circa $140 per month. The interface pages are really clear and exceptionally simple to comprehend so I anticipate that the learning curve will be based on how much management the user will be tempted to indulge in.

What is to lose?

EZ Yield.com is an easy-to-use, technologically advanced, web-based application for hotel revenue management. Co-founders Edward St. Onge and Henry Danish developed it in 2002 in response to the hotel industry’s need for a standardized yield management system for Internet wholesalers.

Such features as the ability to update all Internet wholesale sites in one action, and view current rates and inventory on contracted Web sites have made EZ Yield.com a favorite among revenue managers. “EZYield has allowed us to save valuable time and resources while maintaining rate integrity across multiple IDS’s” said James Zito, Manager, Interactive Marketing and Development.

“EzYIELD™ meets the demanding needs of the ‘modern’ revenue manager, providing quick, easy, and, most importantly, a cost-effective solution for Internet Distribution Channel Management,” said St. Onge, president and co-founder of EZ Yield.com. “With our system in use, revenue management staff can maximize the benefits of Internet wholesalers with a minimal time and cost commitment.”

About EZ Yield.com:

EZ Yield.com, with over 700 worldwide clients, is the home of the EZ Yield S.P.I.D.E.R. (Spectrum Powered Internet Driven Electronic Representative). The EZ Yield S.P.I.D.E.R, a state-of-the-art Web-based yield management platform gives revenue managers the power to update all of their Internet wholesalers on one page.

The EZ Yield.com S.P.I.D.E.R. yielding platform updates major inventory options for its affiliate partners and provides both the hotelier and their “contracted” wholesaler Web sites with a powerful, time-saving solution. EZ Yield.com provides multiple encrypted yielding methods that allow hoteliers to update rates, availability, allotments, cut-off dates, blackout dates, and minimum night stays simultaneously across the “spectrum” of their “contracted” Internet wholesalers.

For more information, visit the company’s Web site, www.ezyield.com, or Gary Lobo EVP Sales & Marketing at 407.716.2541 or globo@ezyield.com.

from Eric Starck, web designer and programmer at Panetiere Marketing Advisors:web@panetieremarketing