strategic planning -
the hotel marketing plan | hotel sales plan - that will satisfy a general manager, owner, or management company:
hotel, resort, and spa

start with the hotel marketing plan | hotel sales plan

• it is always best to anticipate situations rather than react to them. It is that which the marketing sales plan will first address.
  
  
• a mission statement in a hotel marketing plan or hotel sales plan should be meaningful, have actual $ values, be realistically pragmatic, and be supported by the owners, management and staff.
  
  
• an effective mission statement keeps a team focused on long-term goals of the whole property, its outlets, and the effect of the sales and marketing efforts as first reflected in the hotel marketing plan- as well as serving as the owners' image of the property's goals that its associates can be guided by.
  
  
• be keenly aware of the hotel competitive - comp - set. Know their pricing structure, features, benefits, and challenges, marketing and selling strategies. How do the customers perceive them?
  
  
• understand the local, national and, international economic situations affecting demand to a specific marketplace to determine how to effectively position the property.
  
  
• the marketing sales plan should be an essential, working document that does not sit collecting dust every year.
  
  

PMA can take a property through a strategic planning exercise, helping to decide on a strategy that can be followed so as to ensure consistency with staff and customers.

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