. . . hospitality sales and marketing consulting services from marketing plan to implementation

. . . fast, efficient and creative solutions to problem solving, lighting up creative potential

Panetière Marketing Advisors, consulting on sales and marketing for hotel, resort, and spa properties , hotel marketing plan as a real tool, and hotel food, beverage and catering departments as actual sales tools for the whole hotel.

The team provides hotel sales and marketing consulting experience to assist their clients in fulfilling their strategic revenue goals and their immediate revenue needs: hotel sales training, Holistic Revenue Management, hotel revenue management training, hotels sales interim staffing, hotel new business development - hotel sales telemarketing, hotel sales research - such as hotel focus groups, hotel marketing solutions that give measurable ROI - not fluff.

All of our consulting for our hotel and resort clients is, indeed, backed with measurable ROI

Here is part of the team.

:: please meet all of us here >

Who knew such a team could yield such short-term benefits?

We don't mess around. We get up to speed quickly, can prospect leads with great results and fill a need so properties do not have to make quick and pressured hiring decisions.

:: read the ROI for types of projects >

:: meet our lifestyle and motivations >

:: go straight to the Families of Services >

In this intriguing economic environment for 2008, new and innovative ways of looking at challenges are just a start.

Jan 22: we have just learned that CitiBank has terminated all but essential travel. This is just in from the CARINO Collection's AGM. CARINO is our IBT/Corporate Preferred RFP NSO specialist and we , in turn, do the Co-Op marketing, sales training, and new business development for the eighty Four and Five Star members.

How many room nights will not be coming to our clients from CitiBank this year? How many other companies will be following suit? How can we put our fall back strategy into action if it is not already in action?

. . . how we help our hotel & resort partners with marketing

We all strive to fulfil our consulting and advising with a creative vision that blends reality - both of market and budget - with foresight into an atmosphere of problem solving. This yields immediate and measurable results through clever revenue management, RevPar growth, and highly targeted marketing strategies incorporating competitive analysis, market segment strategies and distribution management. All of this works contingent on the PMA team's vigilant attention to staff transition and morale as is, of course, foremost in any hospitality, hotel, resort sales team or banquet team marketing objective.

The actual, as against virtual, office is in Denver, Colorado (only 30 minutes from the airport) The team members are based in Pennsylvania, Texas, Colorado in the USA with an associate in the UK handling the UK and Europe with us.

The Panetiere Marketing Advisors team is based around the USA and is able to undertake long-term growth projects or fill-in emergency staffing for Sales Managers and Directors.

Luxury 4 and 5 Star Experience

All of us bring decades of hands-on experience with small to large, mid-scale to luxury hotels and resorts. The team has worked all markets in all circumstances, have tweaked and and delved into the clean up the office, files and the computer system. And will do many more times. We are "hand-on". We wear jeans on Saturday and clean the cob-webs from the corners and the files. That is our job, to move the process i to success.

Hotel Sales Training for luxury hotels: with constant turn-over in the sales team and the frequent shifting of markets, from our vantage, we know that Hotel Sales Training is a never ending process. It is the process that can bring untold success to the team and to the hotel. It is the process that can aid in keeping the team in place, in showing the new ways to be successful, the current methods that really do work. The entrepenuer passion that prospers in all markets.

Then we combine that training with Holistic Revenue Management Training for the luxury hotel and resort. What on earth, you may well ask, is "Holistic revenue Mangement"? We explain this inclusive approach to hotel revenue management here >

Revenue management is not an isolated exercise, rather, under our guidance, it treats the Sales Team, The Internet Reputation, and the day to day rate management as the three legs of the stool. One can only build rate segments on a solid base - the solid base of those three legs. Holistic.

Limited Service

Five of us have extensive experience dealing with the issues of limited service hotel consulting and have developed the tools to assist limited service hotels with sales, marketing, revenue management and national representation.

Hotel Sales Training for limited service hotels: an integral part of what our team brings to the sales and revenue teams. As there are dramatically more limited service hotels coming into the markets for 2008, most with large brand holders sponsoring them, there are correspondingly fewer well trained and equipped sales managers and Directors of Sales to acquire the Business and Group accounts that will allow each property to thrive in its market. Sales training for these teams is critical.

Holistic Revenue management for limited service hotels is similarly critical. What on earth, you may well ask, is "Holistic revenue Mangement"? We explain this inclusive approach to hotel revenue management here >

Holistic Revenue Mangement training is similarly integral to the success of the sales plan, to the marketing plan. Everything fits together now. We actually do have the passion to bring the Hotel Sales Training and the Hotel Revenue Management Training together for success.

So what is it that we really do?

There are 7 Key Areas. They all actually interlock to get the whole job done.

1. Hotel sales staffing - from Interim Staff to Representation
2. Hotel Marketing & Hotel E-commerce - from strategy to programs that we execute for our clients month by month and year by year.
3. Training: Hotel sales training , catering training, and hotel revenue management team training - one on one and group
4. Hotel revenue management: strategy to implementation
5. Food & Beverage - strategy, implementation, interim Director level staffing, menu creative and design
6. Hotel marketing research: hotel focus group, hotel telephone interviews, on-line response systems
7. Hotel sales prospecting and data Cleansing