Is the STR going up in your market?

How to get a ladder to climb out of the valley?

Honestly, there are so many actions
that can be taken to gain market share.

We can promise you that.

One of our clients has been bumping along with a 31% decrease in general travel from last year - 2009, that's right below 2009. The markets that are available to us in this 3rd tier city are dire and diving. Not all is rosy out there in STR ever-hopeful land.

We've been working with this hotel using all the tools that you can see the logos for just to the left of where you are reading. It has taken a year but we are now holding the losses and regaining 2008 ground. It has been a long slog through the marshes of depleted travel.

Of course, to do this . . .

1. We have had to steal business from higher rated hotels with better flags and NSOs behind the flags.
2. We have had to find and pursue business that no one else had noticed.
3. We have had to beat the other hotels on as many of the e-Commerce platforms that we could gain access over.
4. We have had to increase repeat business through a 5 Star hospitality program of guest care and communication. Now 25% repeat.
5. We have had to get a sterling Internet Reputation out there. Way better than the competition.

It's working.
The cash calls are going down.

We started back in July. Four months have seen a turnaround to the point where we are now projecting 16% below last year for November. We had thought that we could do a turnaround in 2 months but the brand strictures did not allow us to gain from a quick e-commerce program.

These are the programs that we are using for the client.

How to Save Hotel Payroll and Gain Share
10 ways to increase market share during our recovery

1.
Hotel Internet Marketing: 7 Fast Fixes
$5850 will give many, many tens of thousands of dollars

There is not a hotel or resort that we look at that we cannot improve their visibility significantly for a one time "Fix" investment.

This is not a boast - it has taken us hard won knowledge as to where to look and how to fix.

Here, we do real Hotel Internet Marketing.

We fix it once and it stays fixed for at least two years. We hope longer. It all depends on Internet & GDS countermoves by the comp set.

No Hotel Pay Per Click. It is virtually useless and now it costs a bomb. Our only planned continuing costs are a small monthly payment to Yahoo - only about $10 a month.

That is our brand of hotel Internet Marketing.
We address the root. Not the branches.

:: read more about Hotel Internet Marketing fixes >

2.
Hotel Virtual Sales Team :
Your own Hotel Brain Trust
at- from merely $900 a week to get lots of prospecting done to $5,000 a month complete with 8 websites
to produce added revenue and almost every sales tool imaginable plus eCommerce tools

Save Payroll and Gain So Much Mature, Accomplished Hotel Sales Expertise
Executed Remotely

Save Hotel Operating Costs, Cut Hotel Sales Budget - Gain Hotel Sales Tools, Gain Hotel Marketing Tools, e-Marketing - Hotel Internet Marketing by Hotel Sales People

Gain exceptional expertise, gain share, cut costs.

We actually accomplish almost all our partner's sales and marketing activities remotely. And we do so with a Brain Trust team - senior , mature, accomplished sales managers and DOSM's who know all the questions to ask. Know how to find and take the business. Know how to continue everything that is already working well.

The hotel sales talent is inherent. The knowledge is ever widening. We demand that of ourselves.

Two ways to work and infinite adaptations

#1 - We can either reinforce your team
or
#2 gradually become the sales department.

:: read more about Hotel Sales Team for Hire savings >

3.
Holistic Revenue Management for Hire -
Hotel revenue management need not be done on property.
For real. We know.
From $1500 a month for significant market share increase

Reduced Hotel Payroll and a Brain Trust of a Talented Team of Hotel Revenue Management Players with ever deepening Best Practices, Tools, Reports, and Analyses.

We offer two levels of Holistic Revenue Management for hotels . . .

A - we do it all, plan and manage the rates daily, reports. We manage all the 3rd Party relationships, the Megas, the Opaques. We are the Hotel Revenue guiders and doers. We work with each and every sales manager to accomplish the targets goals. Instant Messaging, Open Tel lines. It does work and we stay focused.

B - we do the weekly strategy - the revenue planning, provide advice - all with weekly conference calls, while a trained person on property actually manages the rates day to day. We advise on how to get placement, we guide.

:: read more about Hotel Revenue Management savings >

4.
Remote Sales Prospecting
$45 an hr - just $900 brought over $385,000 of leads in Dec '08 of the downturn - for just Jan and Feb '09.
So there really is opportunity to be mined - still.

We mine all our data - over 45,000 contacts - for sales opportunities. And we can bring them to a close as well. Open the pipeline and close the business. Almost all done remotely.
We mine your data and ours.

We can update your Delphi directly or send you the updates for input at your end.

In the midst of the revenue cliff in December, Shannon alone found $381,232 of opportunity for a known resort in just 20 hours of calling.

For a resort not set to open until 2009, Cindy was able to find $342,900 of opportunity in just 40 hours of calling in November.

Our clients need us as much as we need them.
Business opportunity will always be there.
We need to be there, too.

:: read more about hotel new business development >

5.
Hotel Internet Reputation Management
From $500 a month for many thousands of increased market share

Reviews and blogs are where the reputation lies - shining or tattered.

We manage that reputation to gain market share and hold rate.

The hotel's Internet Reputation is now THE Reputation - 83% of all Internet inquiries (2007 figures) use reviews, forums and blogs to help form a judgment as to value.

We check 26 review sites each month, help you deal with the postings, find all the elements that are not working and advise you how to fix them (or we fix them for you.)
We give you our own review site for hotel and resort guest reviews: hotelresortreviews.org

:: read more about Hotel Internet Reputation Management >

6.
Holistic Revenue Maximization Assessment for Hotels
from $2850 with all fixes suggested
This will yield instant returns of significant value.

We look at the functions, talents, skills of the three Holistic Revenue Generators:

1. Hotel Revenue Management
2. Hotel Sales Dept.
3. Hotel Internet Reputation, Image and Communication for Leisure Audience, Corporate Audience, Group Audience, Travel Agent Audience, and Wholesale Audience

All three parts are required to keep all the sectors of hotel rate supported.

We advise on the current state, the opportunity and the fixes advised to produce real market share gains.

Then, if wished, we can help to effect the fixes but only where internal actions are deemed insufficient.
:: read more about Holistic Revenue Management for Hotels >

7.
Bring out the Team's Stars:
Hotel Talent that Shines, Grows and Stays
Cut Hotel Staff Turnover - add Cash flow, add Hotel Guest Returns
Take More Hotel Market Share

Hotel Management for Talented Excellence
Hotel HR consultation and Service Training for Empowerment

In a down market the ways to win market are, of course, outshining the hotel's comp set on:

Hotel Guest Service Training
and HR excellence
The ways to cut cost are to reduce staff turnover.

For example, each change in a Sales manager will cost from $75,000 to $250,000. And each month without that Sales Manager will cost from $50,000 to $250,000 in lost revenue. Please do the math.

Each poor client service experience - how much will that cost in return guests?
Just four negative incidents per week by 2.5 day stay average at, say, $125 room rate will equal $1250 a week of future lost revenue. Now look at a whole year: $65,000.

That is a lot of Revenue that the Sales Team must replace every year.

Surely, it is better to fix the issues than waste the cash flow on replacement. It is all about training.

::: read more about Guest Service Training for Empowerment >

8.
Methods to Hotel Sales Excellence - Hotel SOPs

SOPs - methodologies that will allow the sales team to grow their talents and reveal effectiveness.

We want to further our partner GMs and Owners to understand and manage the intricacies of a successful Sales Dept.

5 to 10 Day implementations of all processes and allied training.
:: read more about all the Hotel Sales Department methods, procedures, reports, strategy sheets here >

9.
Hotel Sales and Marketing Training.

We take the talents that are there and allow them to shine. There is not ONE way, although we do know many of the keys to unlocking the doors of success.

We make it work for your team and advise you when we see that changes may be necessary.

3 to 5 day sessions.
:: read more about Hotel Sales Training here >

10.
Pre-Opening of New Properties Coming into the Down market
Positive cash Flow As Soon As Possible

As more properties open this year into the down market, the set-up of the team, the Marketing and Sales Business plan, the acquisition of the right team, the methodologies used - these will all add up to less revenue and more capital needs or POSITIVE cash flow. We prefer our clients to get the latter.

We plan and then do the hotel sales pre-opening. Finally we then set the on property team up for success.

By working the pre-opening remotely, we are able to employ super senior sales team consultants who know are the levers to pull. We start the hotel off with the best practices from all sales departments.

A set up for success.
:: read more about Hotel Pre-Opening Sales for Hire >

. . . . . . . . . . . . . . . . . . . . . . . . . .

:: read more >

. . . hospitality sales and marketing consulting services from hotel marketing plan to hotel e-Marketing implementation

. . . fast, efficient and creative solutions to problem solving, lighting up creative potential

Hotel Consulatants - Hospitality Consultants

Panetière Marketing Advisors are hotel conultants always focused on consulting on sales and marketing for hotel, resort, and spa properties, hotel marketing plan as a real tool, and hotel food, beverage and catering departments as actual sales tools for the whole hotel.

Resort Consultants - Resort Marleting

The team provides hotel and resort sales and marketing consulting experience to assist their clients in fulfilling their strategic revenue goals and their immediate revenue needs: hotel sales training, Holistic Revenue Management, hotel revenue management training, hotels sales interim staffing, hotel new business development - hotel sales telemarketing, hotel sales research - such as hotel focus groups, hotel marketing solutions that give measurable ROI - not fluff.

All of our consulting for our hotel and resort clients is, indeed, backed with measurable ROI

Here is part of the team.

:: please meet all of us here >

Who knew such a team could yield such short-term benefits?

We don't mess around. We get up to speed quickly, can prospect leads with great results and fill a need so properties do not have to make quick and pressured hiring decisions.

:: read the ROI for types of projects >

:: meet our lifestyle and motivations >

:: go straight to the Families of Services >

In this intriguing economic environment for 2008, new and innovative ways of looking at challenges are just a start.

Jan 22: we have just learned that CitiBank has terminated all but essential travel. This is just in from the CARINO Collection's AGM. CARINO is our IBT/Corporate Preferred RFP NSO specialist and we , in turn, do the Co-Op marketing, sales training, and new business development for the eighty Four and Five Star members.

How many room nights will not be coming to our clients from CitiBank this year? How many other companies will be following suit? How can we put our fall back strategy into action if it is not already in action?

. . . how we help our hotel & resort partners with marketing

We all strive to fulfil our consulting and advising with a creative vision that blends reality - both of market and budget - with foresight into an atmosphere of problem solving. This yields immediate and measurable results through clever revenue management, RevPar growth, and highly targeted marketing strategies incorporating competitive analysis, market segment strategies and distribution management. All of this works contingent on the PMA team's vigilant attention to staff transition and morale as is, of course, foremost in any hospitality, hotel, resort sales team or banquet team marketing objective.

The actual, as against virtual, office is in Denver, Colorado (only 30 minutes from the airport) The team members are based in Pennsylvania, Texas, Colorado in the USA with an associate in the UK handling the UK and Europe with us.

The Panetiere Marketing Advisors team is based around the USA and is able to undertake long-term growth projects or fill-in emergency staffing for Sales Managers and Directors.

Luxury 4 and 5 Star Experience

All of us bring decades of hands-on experience with small to large, mid-scale to luxury hotels and resorts. The team has worked all markets in all circumstances, have tweaked and and delved into the clean up the office, files and the computer system. And will do many more times. We are "hand-on". We wear jeans on Saturday and clean the cob-webs from the corners and the files. That is our job, to move the process i to success.

Hotel Sales Training for luxury hotels: with constant turn-over in the sales team and the frequent shifting of markets, from our vantage, we know that Hotel Sales Training is a never ending process. It is the process that can bring untold success to the team and to the hotel. It is the process that can aid in keeping the team in place, in showing the new ways to be successful, the current methods that really do work. The entrepenuer passion that prospers in all markets.

Then we combine that training with Holistic Revenue Management Training for the luxury hotel and resort. What on earth, you may well ask, is "Holistic revenue Mangement"? We explain this inclusive approach to hotel revenue management here >

Revenue management is not an isolated exercise, rather, under our guidance, it treats the Sales Team, The Internet Reputation, and the day to day rate management as the three legs of the stool. One can only build rate segments on a solid base - the solid base of those three legs. Holistic.

Limited Service

Five of us have extensive experience dealing with the issues of limited service hotel consulting and have developed the tools to assist limited service hotels with sales, marketing, revenue management and national representation.

Hotel Sales Training for limited service hotels: an integral part of what our team brings to the sales and revenue teams. As there are dramatically more limited service hotels coming into the markets for 2008, most with large brand holders sponsoring them, there are correspondingly fewer well trained and equipped sales managers and Directors of Sales to acquire the Business and Group accounts that will allow each property to thrive in its market. Sales training for these teams is critical.

Holistic Revenue management for limited service hotels is similarly critical. What on earth, you may well ask, is "Holistic revenue Mangement"? We explain this inclusive approach to hotel revenue management here >

Holistic Revenue Mangement training is similarly integral to the success of the sales plan, to the marketing plan. Everything fits together now. We actually do have the passion to bring the Hotel Sales Training and the Hotel Revenue Management Training together for success.

So what is it that we really do?

There are 7 Key Areas. They all actually interlock to get the whole job done.

1. Hotel sales staffing - from Interim Staff to Representation
2. Hotel Marketing & Hotel E-commerce - from strategy to programs that we execute for our clients month by month and year by year.
3. Training: Hotel sales training , catering training, and hotel revenue management team training - one on one and group
4. Hotel revenue management: strategy to implementation
5. Food & Beverage - strategy, implementation, interim Director level staffing, menu creative and design
6. Hotel marketing research: hotel focus group, hotel telephone interviews, on-line response systems
7. Hotel sales prospecting and data Cleansing