Consortia Marketing
Sample Campaigns Directed to Travel Agents

We, at Panetiere, make consortia marketing affordable with centralized artwork, management, media buying, and internet tracking of ROI indicators.

 Partnering With the Travel Agent

Direct offer from the hotel of substantial value to the travel agent - yields measurable ROI

ABC 
:: media used > e-mail to agents, intranet banner main page banner and destination banner

CCRA
:: media used > e-mail to agents, intranet banner main page banner and destination banner

CTS
:: media used > e-mail to agents, intranet banner main page banner and destination banner



HRG
:: media used > small recurring landing page banner, not animtaed

Radius
:: media used > e-mail to agents, intranet banner main page banner and destination banner

THOR
:: media used > e-mail to agents, intranet banner main page banner and destination banner




 Communicating directly to the travel agent for branding and visibility purposes

ABC 
:: media used > e-mail to agents, intranet banner main page banner and destination banner

CCRA
:: media used > e-mail to agents, intranet banner main page banner and destination banner




 Communicating a brand presence - purely based on frequent views for action

For branding and visibility - no ROI attributable
Awareness of brand is the goal with co-oping between the properties

ABC 
:: media used > e-mail to agents, intranet banner main page banner and destination banner





CCRA
:: media used > e-mail to agents, intranet banner main page banner and destination banner



CTS
:: media used > e-mail to agents, intranet banner main page banner and destination banner

  

Radius
:: media used > e-mail to agents, intranet banner main page banner and destination banner



THOR
:: media used > e-mail to agents, intranet banner main page banner and destination banner


consortia
marketing ?
yes, it is a valuable tool to communicate with the taravel agents - a key channel - both corporate and leisure.
and it can gain excellent revenue.
how?
offer them respect and direct pay-backs for sending travelers to you.