Panetiere Marketing Advisors - clients:

Destination Hotels & Resorts: Hotel Management and Ownership Company
:: Destination Hotels and Resorts > Sunriver Resort, Sun River, OR
:: Destination Hotels & Resorts > Skamania Lodge, Stevenson, WA

:: Destination Hotels and Resorts, Doubletree, O'Hare, Chicago, IL
:: Destination Hotels and Resorts > Hamilton Park Hotel & Conference Center, NJ
:: Destination Hotels and Resorts > The Argent, San Francisco, CA
:: Destination Hotels and Resorts: Estancia La Jolla Hotel & Spa, La Jolla, CA
:: Destination Hotels and Resorts: Vail Cascade Resort & Spa, Vail, CO
:: Destination Hotels and Resorts: Sheraton Universal City, Los Angeles, CA
:: Destination Hotels & Resorts: The Shores Resort & Spa, Daytona Beach, FL.
:: Destination Hotels & Resorts: Tampa Intercontinental Hotel, Tampa, FL.
:: Destination Hotels & Resorts: Wild Dunes Resort, Wild Dunes, SC.
:: Destination Hotels & Resorts: Hotel ICON, Houston, TX.
:: Destination Hotels & Resorts: The Resort at Squaw Creek, Olympic Valley, CA.
:: Destination Hotels & Resorts: Tarrytown House and Conference Center, Tarrytown, NY
:: Destination Hotels & Resorts: The Driskill Hotel, Austin, TX
:: Destination Hotels & Resorts: The Inn and Spa at Loretto, Santa Fe, NM

Sage Hospitality Resources, Hotel Management Company
:: Sage Hospitality Resources: Sheraton Cincinnati North, OH
:: Sage Hospitality Resources: The Baronette, Detroit, MI
:: Sage Hospitality Resources: The Peery, Salt Lake City, UT
:: Sage Hospitality Resources: Marriott, Ogden, UT
:: Sage Hospitality Resources: Sheraton Tempe Airport, AZ
:: Sage Hospitality Resources: The Westin Westminster, Westminster, CO
:: Sage Hospitality Resources: Courtyard Los Angeles Pasadena/Monrovia, Monrovia, CA
:: Sage Hospitality Resources: The Hilton Garden Inn, Hoffman Estates, IL
:: Sage Hospitality Resources: The Curtis Hotel, Denver, CO

:: Ethan Allen Hotel, Danbury, CONN

Langham Hotels International: London, Boston, Hong Kong
:: Langham Hotel Boston, Boston, MA
:: Langham Huntington Hotel & Spa, Pasadena, CA

Gemstone Resorts
- Hotel ZaZa Houston, Hotel ZaZa Dallas, House of Blues Hotel, Chicago, Westward Look Resort, Hotel Sax

:: The Graciela, Burbank, CA

The Kessler Collection, Hotel Management Company
:: The Kessler Collection: The Grand Bohemian Hotel, Asheville, NC
:: The Kesller Collection: Beaver Creek Lodge, Beaver Creek, CO

:: Rancho Jacona Casitas, Santa Fe, NM
:: The Windsor Court, New Orleans, LA
:: Hotel Derek, Houston, TX
:: Sheraton Atlanta, Atlanta, GA
:: St. Julien Hotel & Spa, Boulder, CO
:: Four Points by Sheraton, Meriden, CT
:: Embassy Suites, Denver, CO
:: TBI Maldives - luxury resort development in Malvides Island, Indian Ocean
:: Westin Governor Morris, Morristown, NJ
:: Topnotch at Stowe Resort & Spa, Stowe, VT
:: HVS International, Boulder, CO
:: Marmara Hotels & Resorts, US and Turkey
:: Amerimar Enterprises, Philadelphia, PA
:: Commissary Cuisine Catering, Philadelphia, PA
:: Hospitality Sales and Marketing International - Mile High Chapter, Denver, CO
:: All Seasons Catering by Shackamaxon, Philadelphia, PA
:: Gillen 2004 for State Representative, Philadelphia, PA
:: Robert Scotese, Attorney & CPA, Philadelphia, PA

Noble House Hotels & Resorts: Hotel Management Company
:: Noble House Hotels & Resorts: Inn at Loretto, Santa Fe, NM
:: Noble House Hotels & Resorts: The Edgewater Hotel and University Towers Hotels, Seattle, WA
:: Noble House Hotels & Resorts: The Portofino Hotel & Yacht Club, Redondo Beach, CA
:: Noble House Hotels & Resorts: The Rivera Hotel & Spa, Palm Springs, CA

Carino Collection: 80 Luxury Hotels and Resorts Worldwide, NY, NY
Co-Op Marketing Programs and Sales Assistance

:: The Avenue Hotel, Chicago, IL
:: Riverhouse Resort, Bend, OR
:: Villa Montana Beach Resort, Isabela, Puerto Rico

Rock Resorts/Vail Resorts: Hotel Management and Ownership Company
:: Rock Resorts > Samke River Lodge & Spa, Jackson , WY
:: Rock Resorts > Lodge and Spa at Cordillera, Edwards, CO
:: Rock Resorts > The Lodge at Rancho Mirage, Rancho Mirage, CA
:: Rock Resorts: Hotel Jerome, Aspen, CO

:: Gild Hall, A Thompson Hotel, New York, NY
:: Kona Village Resort, HI
:: The Somerset, Turks and Caicos, BWI

Woodfin and Chase Suites Hotels: Lincoln, NE; Hunt Valley, MD; Overland Park, KS; Kansas City Airport; El Paso, TX; and Rockville, MD.
Also corporate office revenue management support and DOS training.

:: Sheraton Bloomington, MN
:: Quality Inn and Suites, Ft. Worth, TX
:: Comfort Inn and Suites, Knoxville, TN
::  Microtel, Bristol, VA

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Virtual Sales and Marketing Team - Opal Hotel Collection - hotels & resorts
This program initiated in May 2009

Project included:

• Acting as New Busines Development remotely
  along with National Sales Office Support

Participants:

The Virtual Sales and Marketing Team, as of June 25, 2009:

La Posada, Santa FE NM, RockResorts
The Pines Lodge, Beaver Creek, CO, RockResorts
The Osprey, Beaver Creek, CO, RockResorts
Jerome Hotel, Aspen, CO, RockResorts
Snake River Lodge, Jackson, WY, RockResorts
Jackson Lake Lodge, Grand Teton National Park, WY, Grand Teton Lodging Co.
Villa Montana Beach Resort, Puerto Rico, Private Owner
Wild Dunes, Isle of Pines, SC, Destination Hotels & Resorts
The Driskill, Austin, TX, Destination Hotels & Resorts
Hotel ICON, Houston, Destination Hotels &Resorts

Time frame: May 2009 continuing

Limited Service Virtual Sales and Marketing Team - Opal Select Hotels

• Ful DOSM, e-commerce, direct sales, day to day sales team - all remote except for 1 week a month on property.

Cattle Baron's Quality Inn and Suites, Fort Worth, TX

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Snake River Lodge
Jackson, WY
RockResorts / 4 Star rating

Project included:

• Diane Marvin assists the DOSM as Director of Catering and everything else that is needed to make the department hum.

Time frame: June - July 2009

Kona Village Resort
Kona , HI
Independent/ 4 Star rating

Project included:

• SEO and copy reconception for the home page. Re-write home page for communication of attractors.
  Eric von Starck and Cindy Perkins. In 3 weeks increased Searches brought in (Search Traffic) by 380% and the number of search phrases that are bringing in visitors by 335%.

Time frame: May-July, 2009

The Somerset Resort
Turks and Caicos, BWI
Independent/ 5 Star rating

Project included:

• SEO work for the site. All hidden panels.
  Eric von Starck and Cindy Perkins. In 2 months increased Searches brought in (Search Traffic) by 119% and the number of search phrases that are bringing in visitors by 176%.

Time frame: May-July, 2009

Sheraton
Cincinnati North, OH
Sage Hospitality/ 4 Star rating

Project included:

• Luci Smithart moves in as Director of Catering for the hotel while transition takes place.

Time frame: June - July 2009

Sheraton
Cincinnati North, OH
Sage Hospitality/ 4 Star rating

Project included:

• Luci Smithart moves in as Director of Catering for the hotel while transition takes place.

Time frame: June - July 2009

Sheraton
Cincinnati North, OH
Sage Hospitality/ 4 Star rating

Project included:

• Luci Smithart moves in as Director of Catering for the hotel while transition takes place.

Time frame: June - July 2009

The Resort at Squaw Creek
Olympic Valley, CA
Destination Hotels & Resorts/ 4 Diamond rating

Project included:

• Telemarketing from home office and on property for new business development. Panetiere associates on project include Shirley Hornbeck and Jeannie DiGrappa.

Time frame: Feb through Oct 31, 2007.

The Inn and Spa at Loretto
Santa Fe, NM
Destination Hotels & Resorts/ 4 Diamond rating

Project included:

• When turnover took place from Noble House to DHR, Panetiere provided temporary Senior Sales Manager services with Luci Smithhart. Luci continued on with the property to also fill in as temporary Convention Services Manager, temporary Catering Manager and temporary Director of Catering. Garrett Schwab also assisted as temporary Catering Manager during this period.

Time frame: Fall 2007 - 2008

The Avenue Hotel
Chicago, IL
Independently owned and operated

Project included:

• Telemarketing from home office for new business development by Tara Latham.
• Internet Reputation Management.

Time frame: August 2008 and ongoing.

The Riviera Resort & Spa
Palm Springs, CA
Noble House Hotels & Resorts

4 Diamond rating

Project included:

• New business development from on property by Matt Dimond. This hotel was in pre-opening.

Time frame: May-July 2008.

Riverhouse Resort
Bend, OR
Independently owned and operated

Project included:

• Telemarketing from home offices by Shannon Minton.
• Temporary Director of Sales and Marketing by Stephen Beck.
• Temporary on-site sales managers. Associates were Vickie Riddle and Allison Ahrens
• Internet Reputation Management
• IDS and GDS re-writes and SEO maximization
• Provided sales and marekting audit and action plan
• Recruiting for DSM and sales managers.
• Ongoing consultation with owner and DOSM.

Time frame: April 2008 and ongoing.

Gild Hall, A Thompson Hotel
New York, NY
Re-branding from Holiday Inn

Project included:

• Internet visibility maximization by Distribution Channel work and GDS/IDS copy re-writing and postings .
• Internet Public Relations.
• Worked with marketing team after extensive renovation and re-flagging from Holiday Inn to A Thompson Hotel.

Time frame: May-August 2008.

Comfort Inn and Suites in Knoxville, TN
Microtel in Bristol, VA
Sister hotels independently owned and operated

Project included:

• Temporary Director of Sales on site by Garrett Schwab.
• Sales and marekting audits and actions plans for both hotels.
• GDS/IDS re-writes for Search engine optimization.
• Created website with intense SEO for specific events and specific markets.
• Assisted with re-decoration and guest service updating and improvements.
• Provided leadership to front desk and reservations departments.
• Recuriting.
• Remote new business development and follow up.

Time frame: January- April 2008.

The Curtis Hotel
Denver, CO
Sage Hospitality Resources

Project included:

• New business development for catering from home office by Kelli Crannell.
• On site new business development for group rooms and events business by Kimberly Tennison.
• Recruiting for new Director of Sales and Marketing.

Time frame: November 2007 and April-May 2008.

The Westin Westminster
Westminster, CO
Sage Hospitality Resources

Project included:

• New business development for group and IBT by Shannon Minton from remote office.

Time frame: Sept-Oct 2008.

Courtyard Los Angeles Pasadena/ Monrovia
Monrovia, CA
Sage Hospitality Resources

Project included:

• Combination of on-site and remote IBT business development by Shannon Minton.
• Action plan for DOS to manage and maximize the IBT market.

Time frame: Feb - April 2008.

Hilton Garden Inn
Hoffman Estates, IL
Sage Hospitality Resources

Project included:

• On site Director of Sales by Kristy Christensen.
• Action plan provided on revenue maximization.
• Recruiting for DOS and sales managers and training of new positions.

Time frame: May-August 2008.

Sheraton Bloomington
Bloomington, MN
Sheraton Franchise

Project included:

• Luci Smithhart serves as temporary catering manager.

Time frame: May through June 2007

Ethan Allen Hotel
Danbury, CT

Independently Owned and Operated

Project included:

• Sandy Heydt coaches and trains 1-1 the new DOS for the property for one full week.
• Sandy Heydt conducts sales training to sales and catering managers.
• Ongoing support for consortia marketing, Internet marketing and participation in Carino Co-op marketing programs.
• Rebuild of website with all markets
• Re-write GDS and IDS copy and imagery
• Internet Reputation Management
• Web site hosting and web fixes

Time frame: May 2005 and ongoing.

The Graciela
Burbank, CA

Project included:

• Search engine optimization, rebuild of webpage copy and visuals as to reflect the nature of the property.
• Consrtia marketing for new managment - Outrigger

Time frame: October 2005 through June 2006.
Then November 2007 through Dec 2008

Gemstone Hotels & Resorts
Hotel ZaZa Houston, Hotel ZaZa Dallas, House of Blues Hotel, Chicago, Westward Look Resort, Hotel Sax

Project included:

• Consortia marketing programs, including negotiation and purchase of space, concepts, artwork and design.
• Landing website to support the consortia marketing.
• Travel agent and meeting email marketing.
• Continued consortia marketing
• Travel agent e-mail communication, sweepstakes
• Meeting Planner communication about new space
• Meeting Planner website

Time frame: January 2005 and ongoing.

Marmara Hotels & Resorts
One US and four locations in Turkey

Project included:

• Consortia marketing program consulting.
• Travel agent and meeting email marketing.

Langham Hotels International
US and International Locations

Project included:

• Kelli Crannell, Kimberly Tennison, Stella Evans, Cindy Perkins and Shannon Minton work on new business development by following up on a direct mail piece mailed to thousands of Langham clients and non clients. Prospecting from home offices and passing on leads to Regional Directors of Sales. Feb-Mar 2007.
• Consortia marketing programs.
• Travel agent and meeting email marketing
• Shop calls
• Interim Senior Sales Managers

Time frame: January 2005 and ongoing.

Langham Hotels International
Boston, MA

Project included:

• Shop calls to sales managers and comp set.
• New business development with Cindy Perkins in Spring 2008.
• Consortia marketing programs.
• Travel agent and meeting email marketing

Time frame: January 2005 and ongoing

Langham Hotels International
The Huntington Hotel & Spa, Pasadena, CA

Project included:

• Temporary Senior Sales Managers on site to assist with re-flagging from Ritz Carlton to Langham Hotel. Shirley Hornbeck and Allison Ahrens.

Time frame: January 2008 and ongoing.

Woodfin Suites Hotels
San Diego, CA
Corporate headquarters support

Project included:

• Revenue management strategy and training. Eric von Starck and Allison Ahrens conduct training of new corporate revenue management team as well as specific properties.
• Allison Ahrens and Eric von Starck develop 120 page manual and conduct three days of DOS Sales School for the Chase Suites Directors of Sales and provide followup and coaching through monthly phone calls. Continued communication also with the GM's on the property level.
• Consortia marketing program and supporting website.
• Various media buys and supporting artwork.
• Sales manager shop calls.

Time frame: January 2005 - May 2008.

Woodfin Suites Hotels
Limited Service

Corporate Support

• Web hosting and data collection for www.woodfinforagents.com
• Revenue Management Strategy and Training
• Consortia Marketing
• Travel Agent - website design, hosting, and data collection

Lincoln NE

• Allison Ahrens serves as temporary DOS, trains and hires sales staff, conducts sales audit, trains on revenue management
• Eric von Starck comes to property and trains revenue managment team and also provide ongoing support.

Woodfin Suites Hunt Valley - Hunt Valley, MD

• Allison Ahrens sales audit, trains sales and revenue management teams

Chase Suites Overland Park - Overland Park, KS

• Allison Ahrens trains DOS and sales staff, conducts sales audit, trains on revenue management

Chase Suites Kansas City Airport - Kansas City, MO

• Allison Ahrens trains DOS and sales staff, conducts sales audit, trains on revenue management

Chase Suites El Paso - El Paso, TX

• Eric von Starck comes to property and trains revenue managment team and also provide ongoing support.

Woodfin Suites Tampa - Tampa, FL

• Breda McCambridge serves as temporary sales manager handling IBT and group solicitation.

Woodfin Suites Rockville - Rockville, MD

• Jeannie DiGrappa serves as temporary DOS, training staff and hiring a new DOS and new sales manager.
• Luci Smithhart provides support on property in sales and catering and continues working on catering menus and policies from home office.
• Eric von Starck provides on property training of new team in revenue management and sales techniques to new DOS, sales managers and revenue manager. Also provides ongoing revenue management support.

Time frame: February 2007 and ongoing.

Sheraton Tempe Airport
Phoneix, AZ
Sheraton Franchise/Sage Hospitality Resources

Project included:

• Wendy Kivitz serves as temporary corporate transient sales manager from the property and home office.
• Wendy Kivitz again provides assistance as temp IBT sales manager and new business development. Assists in RFP Process.

Time frame: March 2007; Spring 2008.

Marriott Hotel
Ogden, UT
Marriott Franchise/Sage Hospitality Resources

Project included:

• Kim Dinsmoor serves as temporary DSM during period of transition.

Time frame: March through April 2007.

Quality Inn and Suites
Ft. Worth, TX
Quality Inn Franchise

Project included:

• Eric von Starck and Sandy Heydt provide advice and support to the owner.
• A sales audit is performed with recommendations.
• The hotel becomes part of the Internet Reputation Management program.

Time frame: January2007 and Fall 2008.

Estancia La Jolla Hotel & Spa
LaJolla, CA
Destination Hotels & Resorts

Project included:

• Panetiere was asked to conduct a phone survey of meeting planners, leisure transient guests, business transient guests and local restaurant users to help determine the plan and actions to re-concept the signature restaurant at the hotel, Adobe el Retaurante. Extensive phone surveys were conducted along with a site inspection and then a report of findings which included recommendations. Associates Shannon Minton, Jennifer Nicholas, Cindy Perkins and Stephen Beck were associated with this project.

Time frame: Fall 2008.

Sheraton Universal City Hotel
Los Angeles, CA
Destination Hotels & Resorts

Project included:

• Panetiere was asked to conduct a focus group of hotel guests and meeting planners after taking over management of this property. Eric von Starck conducted a site inspection of the hotel and its competitiors, provided the hotel with focus group questions and discussion points. Eric conducted the focus group, then provided the hotel with findings and recommendations about what the hotel guests and meeting planners were looking for in a transient, leisure and meetng hotel in that location.

Time frame: Fall 2007.

The Grand Bohemian Hotel
Asheville, NC
The Kessler Collection

Project included:

• Luci Smithhart, Cindy Perkins and Matt Dimond provide new business development, focus on the drive market, from remote offices during the pre-opening phase for this new hotel.

Time frame: Aug - Nov, 2008.

The Peery Hotel
Salt Lake City, UT
Sage Hospitality Resources

Project included:

• Shirley Hornbeck serves as temporary DOS, providing leadership, booking business and training sales, front desk and reservations staff.

Time frame: March through April 2007.

Beaver Creek Lodge
Edwards, CO
The Kessler Collection

Member: Preferred Hotels & Resorts Worldwide

AAA 4 Diamond rating

Project included:

• Jeannie Di Grappa serves as temporary DOS covering a maternity leave.
• Luci Smithhart serves as temporary catering manager.
• Alex Morrison works from the property and home office as temporary revenue manager.
• Shannon Minton provides new business development from home office in Fall 2008.

Time frame: April through July, 2007; Fall 2008.

The Jerome Hotel
Aspen, CO
Rock Resorts

Project included:

• Debbie Scholl serves as temporary sales manager on property, soliciting and booking both group and IBT business. Debbie also makes sales calls on behalf of the hotel in various cities in California. This hotel was so happy with our staffing they hired hire full time and now she lives in Aspen!

Time frame: July - September 2007.

Sunriver River Resort
Sunriver, OR
Destination Hotels & Resorts

AAA 4 Diamond Rating

Project included:

• Sandy Heydt serves as on property temporary Director of Sales.
• Shirley Hornbeck is on property as temporary sales manager handling new business development, booking business and also turning over to permanent staff.

Time frame: Feb through July 2006

Skamania Lodge
Stevenson, WA
Destination Hotels & Resorts

AAA 4 Diamond Rating

Project included:

• Shannon Minton serves as temporary sales manager on property as well as represents the resort at trade shows.
• Shannon Minton and Kelli Crannell handle new business development in the religious and government markets through telemarketing from their home offices.
• Matt Dimond serves as on site temporary sales manager in Fall of 2007.
• Matt Dimond provides new business development from home office in Spring 2008.

Time frame: January through mid March, 2005, then again July - September 2007; Sprng 2008.

Tampa Intercontinental Hotel
Tampa, FL
Destination Hotels & Resorts

Project included:

• Sandy Heydt and Eric von Starck train sales, catering and convention services staff as the hotel moves from being a lower rated hotel and is in the final stages of renovation to become a luxury Intercontinental Hotel.
• Breda McCambridge and Wendy Kivitz take on new business development by telemarketing from their home offices, forwarding any leads to the property staff.

Time frame: April 2007 Sales training; June through August 2007 telemarketing.

Tarrytown House Hotel & Conference Center
Tarrytown, NY
Destination Hotels & Resorts

AAA 4 Diamond rating

Project included:

• Breda McCambridge handles new business development and prospecting from the property.
• Garrett Schwab serves as on site temporary sales manager in early 2008.
• Kelli Wilson provides new business development from home office in Spring 2008.

Time frame: August through September 2007; Winter and Spring 2008.

Wild Dunes Resort
Isle of Palm, SC
Destination Hotels & Resorts

AAA 4 Diamond Rating

Project included:

• Garrett Schwab handles new business development through telemarketing from his home office and forwarding leads to the property staff.

Time frame: August - Sept 2007 .

The Shores Resort & Spa
Daytona Beach, FL
Destination Hotels & Resorts

AAA 4 Diamond rating

Project included:

• Sandy Heydt served on transition team for DH&R to assimilate this resort into the DH&R collection. She also served as temporary DSM.
• Garrett Schwab served as temporary sales manager, handling the Florida association and SMERF market. He was on site booking business, conducting site inspections, serving as MOD and working at special events.
• Charley Carter serves as group sales manager for the Atlanta area in 2008.

Time frame: February through July 2007; Spring 2008.

Hotel ICON
Houston, TX
Destination Hotels & Resorts

AAA 4 Diamond rating

Project included:

• On property development of new and dormant IBT business.
• Solicitation and booking of group business.
• Panetiere associates on this project included Breda McCambridge and Garrett Schwab.
• Temporary group sales by Cindy Perkins in 2008.

Time frame: Feb - March, 2007; May, August 2008.

Windsor Court Hotel
New Orleans, LA
Member: Leading Hotels of the World/ Orient Express Hotels

Mobil 5 Star rating

Project included:

• Review corporate business strategy goals and objectives for local, regional and national market segments
• Designed a specific local corporate booking program including goals, tracking, promotion and key ingredients
• Competitive set rate comparison and analysis; pricing strategies
• Review and recommendations of marketing communications budget
• Advertising: strategic and creative recommendations
• Designed and built the local corporate booking program and worked with ad agency and reservations manager to finalize this new program and roll out to customers by April 1, 2003.

Time frame: Mid January through mid March, 2003.

Hotel Derek
Houston, TX
Member: Preferred Hotels and Resorts Worldwide/Amerimar Enerprises

AAA 4 Diamond Rating

Project included:

• Sandy Heydt serves as acting Director of Sales and Marketing for an 8 week period during staff transition.
• Review and make recommendations for deployment and market segment responsibilities of sales and catering staff.
• Provide stability for staff and management.
• Interview and recommend candidates for Director of Sales and Marketing, Director of Catering, and two Sales Manager positions.
• Kimberley Tennison spends four weeks prospecting and finding new business.
• Sandy Heydt conducts sales and catering prospecting and selling skills training.

Time frame: Mid March through May, 2003.

Sheraton Atlanta Hotel
Atlanta, GA
Starwood Franchise/Amerimar Enterprises

Project included:

• Sandy Heydt serves as advisor and support to Director of Sales and Marketing and General Manager.
• Review sales office operations and provide recommendations for improvements.
• Research information and write 2004 marketing plan.
• Support human resources in staffing open positions in the sales and catering departments. Screen all applicants and check references prior to recommending any applicant to the Sheraton management staff.
• Coordinate with advertising and public relations agency on comprehensive program to promote the new 6.5 million dollar addition of meeting space, adding on to the 25,000 square feet currently in place.
• Focus on improvement in areas such as forecasting, sales processes, and data base management.
• Provide leadership to sales and marketing team.
• Develop electronic marketing materials.
• Kimberly Tennison serves as interim Business Travel Manager during RFP season and handles rate negotiation process.

Time frame: May through October, 2003

Ramada Hotel and Conference Center/
-- re-brand as Four Points by Sheraton
Meriden, CT
Re-branding as Four Points by Sheraton
Starwood Franchise/ Amerimar Enterprises

Project includes:

• Evaluation and staffing of sales and catering office
• Migration from manual sales office to full Delphi installation
• Write sales and marketing plan for 2004 focusing on re-branding and repositioning of property
• Manage public relations and direct mail campaign with agency
• Conduct competitive survey and re-price product in market place as part of re-branding activities
• Prepare for operational and sales/marketing transition to Four Points related to Starwood standards and expectations
• Coordinate renovation schedule with current clients and work with construction professionals on specific schedules in order to maximize revenue during construction period. $4 million renovation planned.
• From home office and on property, Wendy Kivitz serves as interim sales manager to keep in close contact with top producing accounts and begins re-soliciting accounts the property has lost to competition.
• Kimberly Tennison and Jeannie Di Grappa spend extended time on property serving as sales and catering manager during staff transition

Time Frame: January through August, 2004

St. Julien Hotel and Spa
Boulder, CO
Opening January, 2005
Pre-opening member: Preferred Hotels and Resorts Worldwide

Project includes:

• Sandy Heydt serves as pre-opening Director of Sales and Marketing.
• Write 2004 pre-opening sales and marketing plan.
• Develop collateral, advertising campaigns, public relations and web site.
• Hire full time pre-opening sales and catering team.
• Work with owner on final finishes to property.
• Coordinate all Preferred programs and activities.
• Work with community leaders to begin developing relationships for new hotel.
• for catering and banquets - analyze market opportunities and comp set; conceive all catering menus - 3 sets : corporate, social, and weddings; artwork all menus so as to target feeder markets - both local and national
• Shannon Minton is the sales and catering manager in pre-opening for six months.

Time Frame: January through September, 2004

Westin Governor Morris Inn
Morristown, NJ
Starwood Franchise/Amerimar Enterprises

Project includes:

• Sandy Heydt provides sales and marketing support after ownership change and during a $15 million renovation
  • conducts search for new sales and catering professionals
  • manages the conversion from one sales and marketing computer system to new system.
  • works with current Director of Sales on monthly reporting for ownership and management company.
  • manage sales and marketing department while DSM takes maternity leave
  • research, write, and compile 2005 marketing plan for sales and marketing department
• Food and Beverage - develop innovative 2005 marketing plan for all outlets - required to produce complete plan in 3 days

Time Frame: February through November 2004

TBI Maldives Private Limited
Republic of the Maldives
Resorts in the Maldives, off the west south coast of India

Project Includes

• Write marketing plans as part of bid tender process to build and operate two luxury resorts in the Maldives on the islands of Biyahhoo and Kalhufahalafushi.
• Supply of consultant to advise with Ritz negotiations

Time Frame: May -June 2004 and continuing as development comes on stream

Embassy Suites Downtown Denver
Denver, Colorado
Hilton Franchise/ Amerimar Enterprises

Project Includes:

• Sandy Heydt brought in by owners to increase revenue so as to maximize the property's value.
• Jeannie Di Grappa provides sales support through prospecting calls.
• Sandy Heydt makes recommendations on revenue generating programs that will yield short term results

Time Frame: May -July 2004

Topnotch at Stowe Resort & Spa
Stowe, Vermont
Member: Preferred Hotels & Resorts Worldwide

Project Includes:

• Sandy Heydt evaluates, makes recommendations, and implements upgrades to collateral, media plan, and website.
• Conduct thorough comp set evaluation -- marketing presence, facility, and service levels -- to assist Topnotch in positioning itself effectively against comp set.
• Sandy Heydt evaluates hotel operation and makes recommendations for upgrade facility and for improved service levels.
• Wendy Kivitz serves as tour and travel sales manager, managing the leisure transient market and working with marketing partners such as Virtuoso, Spa Finders, and AMEX FHR.
• Trains new full time manager in this department
• Sandy Heydt leads search for new PR, ad agency, and e-commerce partners. Also manages a market research project as well as the overhaul of the marketing and communications plan.
• Sandy Heydt assists in search for new VP Operations, and VP Marketing.
• Eric von Starck conducts research and analysis on rental resort home segment of inventory and writes marketing plan specifically for this segment.
• Eric von Starck provides artwork and design for collateral to promote upcoming renovations and facility improvements.
• Eric von Starck works with concierge and marketing staff to improve and redesign internal marketing pieces such as daily turn down letter.
• Jeannie DiGrappa makes sales calls to AMEX FHR reservation offices
• Eric von Starck designs and programs three rental program 3rd party channel sites. . . a new marketing paradigm for resort condos and townhomes.
• PMA manages, designs, and delivers e-mail marketing programs for townhome rental program.

Time Frame: June, 2004 - August 2005

Doubletree O'Hare Airport
Chicago, IL
Destination Hotels & Resorts

Project Includes

• Kimberly Tennison works on site for new property acquisition in Chicago , assisting in the transition.
• Jeannie DiGrappa works on site for new property acquisition in Chicago, assisting continuing sales program.
• Shirley Hornbeck steps in as temp Senior Sales Manager in 2006 - just for a week as a hire was made.

Time Frame: July-August 2004, January 2005
Then again in 2006 - April

Embassy Suites Downtown Denver
Denver, CO
Amerimar Enterprises

Project Includes

• Sandy Heydt conducts a sales and marketing audit, and provides recommendations and program to drive short term group and transient business in a time of low occupancy, prior to a sales of the hotel. Property later re-opens as Ritz Carlton Denver.

Time Frame: Summer 2005

Hamilton Park Hotel and Conference Center
Hamilton Park, NJ
AAA Four Diamond

Destination Hotels & Resorts

Project Includes:

• Kimberly Tennison is part of the DH&R transition team, assisting in booking business and presenting this hotel to individual transient and group clients after DH&R purchases the property and takes over management.
• Wendy Kivitz provides direct sales support from home office.
• Breda McCambridge serves as interim senior sales manager on property. Breda also trains new sales managers and the entire team on cross selling the sister property, Tarrytown House. Breda also provides coaching and training for the new property DOS. Six months on property for Breda.
• Breda returns in 06 for another few months as temp Senior Sales Manager

Time Frame: April 2005, June 2005 through December 2005
Then May 2006 - August 2006. Then February 2007.

The Argent Hotel
San Francisco, CA, USA
AAA Four Diamond Rating

Destination Hotels & Resorts

Project Includes:

• Sandy Heydt conducts a sales and marketing audit of this DH&R managed hotel and provides an action plan to increase market share. She also serves as Interim Director of Sales and Marketing and works closely with the sales team on productivity. Five months on site for Sandy.
  
• Kimberly Tennison and Wendy Kivitz spend a few weeks on property assisting with client development and prospecting and Wendy continues prospecting potential clients from her home office.
• Jeannie DiGrappa spends an extended time on property taking on responsibilities for the corporate transient and the Northeast market; she also leads the RFP process on an interim basis. Six months on site for Jeannie.
• Breda McCambridge spends three months in early 2006 on property handling the Northeast corporate market for the hotel to provide stability as the hotel prepares for a sale.

Time frame: April 2005 - 2006

Lodge and Spa at Cordillera
Cordillera, near Beaver Creek, CO USA
Conde Nast Traveler - #1 Ski Resort in the United States, #2 in North America and #4 Internationally, 2003

Rock Resorts

Project Includes:

• Jeannie DiGrappa serves as Interim Director of Sales and Marketing immediately prior to and after Rock Resorts takes over management of this luxury resort property.
• Jeannie sets up the sales systems, books business, re-introduces the property to clients and represents the property at trade shows.
• Shannon Minton is brought in to assist in client development and prospecting to work from the property and her home office.
• Then Luci Smithhart is brought on to the property to serve as temporary catering managers in 2007.
  

Time frame: April 2005 - September 2005., then again Feb through April 2007

The Lodge at Rancho Mirage
Rancho Mirage, CA, USA
Mobil Four Star
AAA Four Diamond
Gold List Conde' Nast Traveler magazine

Rock Resorts

Project Includes:

• Kristal Eckley serves as senior sales manager on property on an interim basis.

Time frame: August 2005

Villa Montana Beach Resort
Isabela, Puerto Rico
Puerto Rico Tourism's Excellence Award: 2004 and 2005

Project Includes:

• Marketing analysis and task execution plan with Sandy Heydt and Eric von Starck. Full resort marketing plan for 2006 completed.
• Research, conceive, write and design new website. Handle all Internet marketing.
  Photography for new site is an additional part of the project.
  
• Eric von Starck conceives and designs advertisements for travel agent market.
• Retainer contract for the year 2006 to serve as the resort's sales and marketing directors.
• Web hosting and data collection
• Customer relationship management
• Internet Reputation Management

Time frame: July, 2005 - ongoing

The Inn & Spa at Loretto
Santa Fe, New Mexico
Noble House Hotels and Resorts

AAA Four Diamond

Project Includes:

• Jeannie DiGrappa serves as interim senior sales manager on property from January through July of 2006.
  
• Shirley Hornbeck serves as temp Senior Sales Manager - handling new business development through prospecting.

Time frame: January - July 2006

The Edgewater Hotel
Seattle, WA
Noble House Hotels and Resorts

AAA Four Diamond

Project Includes:

• Sandy Heydt serves Acting Director of Sales and Marketing. Also assists with The University Tower Hotel, soon to be renamed Hotel Deca.
• Kimberly Tennison spends 10 days at Edgewater training a new Business Travel Manager on technology, negotiating, prospecting, qualifying, RFPs, distribution systems, and overall best practices

Time frame: January - March 2006

The Portofino Hotel & Yacht Club
Redondo Beach, CA
Noble House Hotels and Resorts

AAA Four Diamond

Project Includes:

• Allison Ahrens is temporary sales manager, handling vertical and geographic markets.
• Luci Smithhart is temporary Director of Catering on two ocasions in 2008.
  

Time frame: June through August 2007 ; April-June and October-December, 2008.

Rancho Jacona
Santa Fe, New Mexico
Independently owned and operated

Project Includes:

• Research, conceive, write and design new website.
• Search engine optimization and guerilla marketing.
• Sandy Heydt and Eric von Starck strategize on pricing, yield management, and expansion into new markets.
• Eric von Starck develops and maximizes third party rental sites.
• Eric von Starck conceives, designs and distributes e-mail campaigns to fill low demand periods.
• Web hosting and data collection

Time frame: August 2004 - ongoing

Commissary Cuisine
Philadelphia, PA

Project Includes:

• Eric von Starck designs and executes an interactive ordering site for in-office delivery
• Menu design
• Direct mail program
• Data cleaning and management
• Web hosting and data collection

Time frame: November 2003 - ongoing

All Seasons Catering by Shackamaxon
Philadelphia gourmet caterer with office catering division

Project Includes:

• Eric von Starck designs and executes direct mail marketing campaigns
• Eric von Starck, conceives and designs menus: gourmet, wedding, and low cost in-office
• Eric von Starck designs and programs web site
• Newsletter writing, editing, designing
• Advertising conception and design
• Data cleaning and data entry
• Mailing management
• Web hosting and data collection

Time frame: November 2003 - ongoing

Mile High Chapter of HSMAI
Denver, CO Chapter of HSMAI

Project Includes:

• Newsletter writing, editing, and design: paper-pdf delivery and e-news formats
• Web design, copy writing, interactive blog
• E-mail blast system set-up and managed for General Manager
• Data Cleaning
• Web hosting and data collection

Time frame: May 2004 - July 2007,
Webhosting Continues

Robert Scotese, Esq.
Lawyer and CPA in Philadelphia, PA

Project Includes:

• Web design and copy writing by Eric von Starck
• Web hosting and data collection

Time frame: January 2004 - ongoing

Carino Collection
Hotel and resort representation company with 75 members

Project Includes:

• Conception and development of an integrated, cost leveraged Co-Op marketing programs for the members
• Design and artwork for multiple web placement ads and messages in consortia and for printed newsletter placements and ads
• Design and placement of ads and newsletter placements for Business Travel
• Web design for multiple reference sites, including hotel review site using interactive programming
• Website for co-op marketing resources for all the luxury hotel members
• Web hosting and data collection for
  www.carinocollectionforagents.net - Luxury hotel travel agent specials www.carinocollectionforbusinesstravel.org - 4 Star Hotels for Travel Managers & IBT
  www.carinocollectionmarketing.net - Luxury Hotel Co-Op Marketing Programs
  www.carinoguestreviews.org - Luxury Hotel Guest Reviews
  www.uniquehotelsresots.org- Luxury Hotel Offers for Travel Agents

Time frame: January 2005 - ongoing

Amerimar Enterprises
Owners and managers of hotels, Philadelphia, PA

Projects Include:

• Sheraton Atlanta Hotel, Atlanta, GA. Temp DOS, Temp Sales Managers.
• Four Points by Sheraton, Meriden, CT. Temp DOS, Temp Sales Managers.
• The Westin Governor Morris Hotel, Morristown, NJ. Temp DOS.

Time frame: April 2003 - June 2006

HVS International
Hotel and resort consulting, Boulder CO office

Project Includes:

• St. Julien Hotel in Boulder, pre-opening sales and marketing
• Marketing Plan and execution during pre-opening
• Catering and Banquet menus for St. Julien, pre-opening; catering sales assistance
• Additional advice and project work as needed.

Time frame: January - August 2004 and on-going

Gillen 2004
Political campaign for Pennsylvania Senate primary

Project Includes:

• Web development, interactive, data base driven, regularly updated political site with web donation system
  

Time frame: December 2003 - June 2004

Noble House Hotels and Resorts
Hotel owner and management company

Project Includes:

• The Edgewater Hotel, Seattle, WA:. Temporary DSM and IBT sales training.
• University Towers Hotel (The new Hotel DECA), Seattle, WA. Sales and marketing general consulting.
• The Inn at Loretto, Santa Fe, NM. Temporary on-site sales managers.
• The Portofino Hotel & Yacht Club, Redondo Beach, CA. Temporary Director of Catering on two different ocasions as well as temporary on site group sales manager.
• The Riviera Hotel & Spa, Palm Springs, CA. Temporary on-site new business development in pre-opening after extensive renovation.

Time frame: January 2006 - and ongoing through mid 2007; Six months in 2008.

Rock Resorts/Vail Resorts
Hotel owner and management company

Project Includes:

• The Lodge and Spa at Cordillera, Edwards, CO. Temp Director of Catering and catering manager.
• The Lodge and Spa at Rancho Mirage, Rancho Mirage, CA. Temporary Sales Manager.
• Hotel Jerome, Aspen, CO. Temporary Senior Sales Manager and Temp DOS.

Time frame: 2006 and 2007.

Destination Hotels and Resorts
Hotel owner and management company

Project Includes:

• Sunriver Resort, Sunriver, OR. Temp DOS and temp Sales Manager.
• Skamania Lodge, Stevenson, OR. Temp Sales Manager and temp new business development.
• Doubletree O'Hare Airport, Chicago, IL. Temporary Sales Manager.
• Hamilton Park Hotel and Conference Center, NJ. Temporary Senior Sales Manager.
• The Argent Hotel, San Francisco, CA. Temporary DSM and two temporary sales managers.
• Estancia La Jolla Hotel & Spa, La Jolla, CA. Customer phone survey and research. Report and recommendations for re-concepting of signature restaurant.
• Vail Cascade Resort & Spa, Vail, CO. Customer phone surveys and focus groups. Provided research, report and recommendations for upgrading and renovation of resort.
• Sheraton Universal City, Los Angeles, CA. Customer focus groups. Provided research, report and recommendation on what the clients wanted to see in terms of service and facilities.
• The Shores Resort & Spa, Daytona Beach, FL. Temporary DOS and temp sales managers.
• Intercontinental Hotel, Tampa, FL. Sales and catering manager training and temporary new business development.
• Wild Dunes Resort, Charleston, SC. Temporary sales manager and new business development.
• Hote ICON, Houston, TX. Temporary IBT and group sales managers.
• The Driskill Hotel, Austin, TX. Temporary sales manager.
• The Resort at Squaw Creek, Lake Tahoe, NV. Temporary sales managers.
• Tarrytown House Hotel and Conference Center, Tarrytown, NY. Temporary sales managers and temporary new business development.
• The Inn and Spa at Loretto, Santa Fe, NM. Temporary sales manager, temporary catering manager, temporary Director of Catering.

Time frame: January 2006 - and ongoing.

The Kessler Collection
Hotel management company

Project Includes:

• Beaver Creek Lodge, Edwards, CO. Temp DOS, catering manager and revenue manager in 2007 and temp New Business Development in 2008.
• The Bohemian Hotel, Chapel Hill, NC. In pre-opening provided new business development in 2008.

Time frame: April through July 2007, Again June-Aug 2008; Again Sept-Oct 2008.

Sage Hospitality Resources
Hotel owner and management company

Project Includes:

• The Peery Hotel, Salt Lake City, UT. Temporary DOS.
• The Marriott Hotel, Ogden, UT. Temporary Director of Sales and Marketing.
• The Sheraton Tempe Airport, Phoenix, AZ. Temporary IBT Sales and RFP support both in 2007 and 2008.
• Curtis Hotel, Denver, CO. New business development for catering and group sales. Recruiting.
• Hilton Garden Inn, Hoffman Estates, IL. Temp DOS and training.
• Courtyard by Marriott, Monrovia, CA. Temp IBT sales and RFP support.
• Westin Westminster Hotel, Westminster, CO. Temp new business development.

Time frame: March 2007 and ongoing